What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 18 February 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018 [00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people. [01:00] Facebook makes money off of advertising. [01:11] Your ads will have a tough time showing up organically, so get ready to spend money. [01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue. [02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”. [02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads. [02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites. [04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads. [04:35] YouTube isn’t as “harsh” with their algorithm. [04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm. [05:15] Facebook needs to promote video more than anyone else. [05:34] Social networks are attention-based and they are constantly trying to buy your attention. [06:02] That’s it for today! [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we are going to talk about what Facebook's
1:00.0	new algorithm update means for marketers in early 2018.
1:05.2	So Mark Zuckerberg just recently said that it's, you know, it's about connecting people on
1:10.6	Facebook, it's about making sure there's more interaction so the feed
1:13.5	doesn't get polluted. I mean all that kind of stuff right? But translation,
1:17.6	Neil, what do you think he's really saying? If you're a publisher you're going to
1:20.6	get less reach and that also causes a stock price to go down by 5% right so
1:25.2	think about it this way not Neil Facebook it would be funny if Neil did but
1:29.6	Facebook makes money off advertising right that's how they make money what's going to happen what
1:34.6	does that mean it means guys it's time to saddle up and get ready to spend more money
	...

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