Hey, friend, are you looking for ways to book more paid speaking gigs?

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Hey, what's up, friends? Graham Baldwin here. Welcome back to the speaker lab podcast. Good to have you

here with us today.

Hope you're having a great day. And I really do appreciate you hanging out with us. We've got a great guest for you. Really excited about this one. Before we get there, let me remind you that our new book, the successful speaker, five steps for booking gigs, getting paid and building your platform. Comes out February 18th. and we've put together a lot of pre-order bonuses that are going to be in a special deal for you. You can get all of that by pre-ordering the book and going over to the speakerlab.com slash book. Again, that is the speakerlab.com slash book. All the pre-order bundles and bonuses are going to be there, including if you pre-order the book, we're going to give you the audio book for free. So all you've got to do is order the hardcover

or the Kindle version, and we'll send you the audio book for free. So again, all the details are over

at the speakerlab.com slash book, the speakerlap.com slash book. All right, so let's get to

today's guest. Today we're going to be talking with Ryan Holiday, Ryan, maybe a name that's familiar to you as a successful author. The guy does a lot

of speaking as well. So we talk about how speaking and being an author fit together. We also talk

about his process for kind of writing and developing a talk, how he thinks of himself as

rather as being a writer who speaks or a speaker who writes. We also talk about how he has been able to speak to some big audiences, how he thinks about like the flow state of that and how he gets into the zone, so to speak, before speaking kind of what that process looks like for him. So this is a really wide-ranging conversation. Really enjoy this one. A lot that you're going to learn, a lot you're going to take away from it. Also, Ryan has a new book called Stillness is the key that we talk a little bit about now that I'd highly encourage you to check out and pick up. So let's jump right into this conversation with Ryan Holiday. Enjoy. Hey, what's that, French? Grant Baldwin here. Welcome back to the Speaker Lab podcast today, joined by Ryan Holiday who's a successful author and speaker, entrepreneur, all around great guy. You may have heard of him from The Obstables the Way, Ego is the Enemy, his newest book, Stillness is the Key. Got kind of a theme there that something is the something, something. I'm assuming there's a method to the madness there. Always, yeah. If there's not, it means you're just choosing titles randomly, which is not a good thing because it's probably the most important decision you'll make with the book. All right. I got several questions for you all around speaking and how speaking fits into things, but I'm curious. Outside looking in, it seems like you are more known as an author than a speaker. How do you perceive yourself? How do you want the business to look?

Are you more of an author who happens to speak or are you more of a speaker who happens to write?

Yeah, it's interesting because I think in this space, like I venture to guess that the majority

of nonfiction authors, at least in this sort of advice how to space, make more money speaking than writing.

I have been fortunate in that my books have sold quite well. I think when people hear that,

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