Expanding Your Influence Beyond the Stage with Joe Sanok

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 24 December 2019

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.

In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events. Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today’s edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

How does niching down help you charge more?
When does it work to microniche down and when does it not?
What can you do to help your audience level up?
When is it beneficial to be "the first" to speak on a topic?
Can you niche down too much?
How do you evolve your business to better serve your audience?
What kind of strategy is needed for monetizing a smaller niche market?
How does understanding your end-goal help you set your strategy?
What is the best way to expand your reach?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:45.3	Hey, what's that friend? Grant Baldwin here. Welcome back to the speaker lab podcast. Good to have
0:52.5	you here with us today. Today we've got a great guest for you.
0:55.5	Before we get there, let me remind you that the new book, the successful speaker, five steps to booking gigs, getting paid and building your platform, is coming soon.
1:05.5	If you have not pre-ordered the book, you definitely want to do that. We have heavily incentivized you to do so. With lots of different bonuses, you can check out by going over to the speakerlab.com slash book.
1:17.0	Again, that is the speakerlab.com slash book. They can get all the details on that and make sure
1:22.1	that you pre-order. In fact, if you pre-order either the hardcover or the Kindle version,
1:27.0	we will give you the audio book for free. Isn't that awesome version, we will give you the audiobook for free.
1:29.8	Isn't that awesome? We'll give you the audio book for free. So we definitely want to, I'm telling you, this kind of stuff we're hooking you up with. So again, you can find out all the details about that by going over to the speakerlab.com slash book, the speakerlab.com slash book. If you want to know all things about finding a booking gigs, then that's the place for you.
1:45.4	The speakelad.com slash book. If you want to know all things about finding a booking gigs,
1:48.9	then that's the place for you, the speakelad.com slash book to get the successful speaker.
1:54.8	All right. So today we are talking with my buddy Joe Sanok and I butcher his name. I always forget how to pronounce it there. But Joe is a great guy and we've had him on the show back on episode
2:00.2	131. Joe is a speaker and
2:02.5	entrepreneur and he basically teaches people in the counseling therapy industry about how to
	...

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