How, When and Why to Rebrand Your Business | Ep. #147

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 December 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very discussion. Tune in to find out the scenarios in which you SHOULD rebrand and how to make that transition as smooth as possible for your existing clientele. Time Stamped Show Notes: 00:27 – Today’s topic: How, When and Why to Rebrand Your Business 00:36 – Moz (formerly known as SEO Moz) took the “SEO” out of their name to show they were branching out in other fields 01:01 – There’s a lot to consider with rebranding such as site migration 01:18 – Neil doesn’t like rebranding 02:13 – What is your reason to rebrand? 02:17 – “Think about what people are coming to you for” 02:46 – Neil shares about Coca-cola’s rebranding 03:10 – Is the audience open for rebranding? 03:38 – Rebranding can also mean changing your image 04:10 – Burberry changed their endorsements and, in turn, changed the image of their brand 04:36 – Target used to be a discount store, but changed how they do business which resulted in a change of their brand 04:57 – Eric mentions how his co-founder manages his own branding 05:31 – Slowly transition your audience as you do not want to lose your current audience 06:32 – Description of Single Grain before Eric came in 07:09 – Have a healthy balance from the old brand to the new one 07:23 – Survey your audience to know if you’re on the same path 07:58 – Changing your domain name will likely have you lose some traffic 08:18 – That’s it for today’s episode! 3 Key Points: First, you need to assess if a rebrand is necessary and advantageous for you. Rebranding is not only about changing the look or name of your business – it can be done by changing your processes or endorsements. Transitioning does NOT have to be done quickly – give your audience time to transition WITH you and your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how, when, and why you should be rebranding your business.
1:03.5	So I think one of the, at least in a marketing space,
1:06.1	one of the good examples recently is you look at MOS,
1:09.4	formerly known as SEO MOS,
1:11.5	and because their name had SEO in the past they wanted to switch more to
1:16.4	something you know a brand that can cover things besides just SEO right because they're going into the
1:21.2	social space they're trying out different things they weren't just
1:23.7	SEO anymore so that's what it made sense for them to do a a rebrand and when you do a rebrand there's a lot of stuff to take into
1:30.4	consideration you know especially that we just talked about doing a site migration, right?
	...

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