7 Ways To Get More People To Open Your Emails | Ep. #148

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 December 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #148, Eric and Neil discuss 7 ways to get more people to open your emails. Tune in to find out how tweaking and adjusting your subject line can lead to a higher open rate. In addition to this, Eric and Neil also stress that providing consistent, high quality content plays a huge factor in maintaining high open rates. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Ways To Get More People To Open Your Emails 00:41 – The open rate with the subject “Hey!” is 60% 00:48 – Invokes curiosity 01:12 – Add RE: to the subject line 01:32 – Open rate goes up at least 10% 01:37 – Add the receiver’s name on the subject line 02:25 – The line “[First name], I need a favor….Can you help me?” works well 02:40 – Telling the receivers that the deal is “Starting now” or “Almost expiring” 02:50 – The last minute signups for webinars are from those types of emails 03:23 – Use different email sender names 03:57 – Add the question “Are you joining us?” on the subject line 04:40 – Don’t copy other email templates 05:08 – Use an appealing pre-header 06:03 – That’s it for today’s episode! 3 Key Points: Be creative—always adjust your email template making it new and original. Tweak and test different email headers and see what works for your campaign. Having a high open rate doesn’t always equate to high sales – focus on delivering consistent, quality content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven ways to get more people to open your emails.
1:04.0	So I'll start.
1:05.0	What I really like, I mean, whenever I send people the subject line,
1:09.0	hey, so H-E-Y, literally hey, the open rate is about 60% or so.
1:13.8	And it's because people, you're invoking curiosity, right?
1:16.4	It's like, hey, it's like, what, you know, what is this guy saying exactly?
1:19.7	And for whatever reason, the open rate is extremely high.
1:22.1	Well, I just talked about curiosity but then they also you know
	...

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