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Just Grow With It with Natalie Barbu

How We Built Our MVP in 2 Months: Lessons from Launching a Startup

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 β€’ 982 Ratings

πŸ—“οΈ 15 October 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

In this episode of "Just Grow With It," I share the real story behind building and launching our MVP (Minimum Viable Product) β€” from taking a whole year the first time to just two months the second time around. Learn the biggest mistakes founders make, why launching early matters, how to get your first users, and what to focus on to build a product people actually want. Whether you’re a startup founder, product manager, or just curious about entrepreneurship, this episode is packed with actionable advice and honest lessons from the trenches. Timestamps / Chapters:00:00 – Intro: Our MVP Journey00:19 – Welcome to Just Grow With It00:36 – What is an MVP?01:01 – The Earliest Version: Solving the Core Problem01:20 – Why Start Simple?01:43 – Our First MVP: The Perfection Trap02:48 – Launching Too Late: What We Learned03:09 – Building Fast: Our 2-Month MVP03:27 – Don’t Overspend: Using AI Tools for MVPs03:50 – No-Code & AI: Building Without Developers04:29 – How AI Tools Can Help You Build04:45 – Simple, But Usable: Avoiding Overcomplication05:09 – Competing with Big Players05:27 – Project Management vs. Content Scheduling05:44 – Finding Your Unique Value05:45 – Getting Your First Users06:02 – Why Marketing Matters from Day One06:20 – Building a Waitlist & Social Sharing06:41 – Launching to Early Adopters07:06 – Community Building: Facebook & Slack Groups07:48 – Treating Your First Customers Well08:05 – Learning from Real Users08:24 – What to Look for After Launch08:41 – Is Your Product Intuitive?09:08 – Watching Real Users Onboard09:24 – What Features Do People Actually Use?09:42 – Decoding Customer Feedback10:01 – User Experience: Less Clicks, More Value10:46 – Embracing Feedback & Avoiding Churn11:29 – Is This a Real Problem or a Nice-to-Have?12:13 – Going Deep, Not Wide: Focus Your Product12:50 – Saying No to Feature Creep13:46 – Our Short-Term Goal: Be the Best at What We Do14:48 – Q&A and Outro Subscribe to my newsletter: https://thegrowthlist.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Our first MVP took one year to build. Our second MVP took two months. Here's what we learned. We have all heard the quote, if you aren't embarrassed by your first version, then you've launched too late. But how true is it? And why do you need to launch early? What should you launch with? This episode is about launching your first product and how to do it the right way. Welcome to Just Grow with it. I've always

0:21.1

been a little impulsive. I get an idea and just go with it. But that's the thing about life and

0:26.3

business. You're always growing, learning, and figuring it out as you go. Welcome to Just Grow with

0:31.7

It. The podcast where I share lessons I've learned as a founder and creator, the mistakes,

0:36.3

the pivots, and the wins, and how

0:38.0

staying consistent can change everything. So if you're ready to grow with me, let's get into it.

0:42.6

Let's talk about an MVP and what even is an MVP. An MVP stands for minimal viable product,

0:49.3

and it's essentially exactly what it sounds like. It is the earliest version, the simplest version of your

0:56.8

product that is usable and that can be out in the market. It's not where you want to be a year from now.

1:03.0

It's where you can start and actually get customers to interact with it and use the product

1:07.9

in its very, very earliest form. Essentially, it is the simplest way to solve a problem.

1:14.2

For example, at RELA, we wanted social media teams to be able to plan their content, get approvals,

1:19.3

and auto post it. That was the simplest way for us to solve the problem of all of the inefficient

1:23.6

tools that were out there and all of the different tools social media managers and social media teams were using. Of course, we wanted to build a suite of features, but we knew that that was

1:32.9

a mistake to start with a bunch of features if we didn't even know if the simplest problem wasn't

1:37.9

able to be solved by us, or wasn't a big enough problem that people even wanted to use our product.

1:43.3

We knew that eventually we wanted to launch with a bunch of different features problem that people even wanted to use our product. We knew that eventually we

1:44.4

wanted to launch with a bunch of different features, but we also wanted to launch and start

1:48.9

testing the product, and we wanted to get the product in the market. So the simplest way to solve

1:53.4

the problem that social media teams were facing, and the quickest way for us to actually put a product

1:58.6

in the market, was to really strip down the features back to the

2:01.9

core problem and launch with the simplest features possible. So social media teams could create an

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