How We Hit $1M ARR in 11 Months: The Real Secret to Finding Customers

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8 • 982 Ratings

🗓️ 21 October 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I reveal the real secret to finding your first customers and how we scaled to $1M ARR in less than 11 months. Get actionable steps for startup growth, customer acquisition, and building a loyal audience. 00:00 - Intro & Why Finding Customers Is Hard 01:10 - The Customer Adoption Lifecycle 05:30 - Focusing on Early Adopters 09:21 - Squarespace Sponsor 10:30 - Steps to Find Your First Customers 18:00 - The Power of Social Media & Viral Growth 23:00 - Cold Outreach & Referral Programs 29:00 - Lessons Learned & Final Thoughts Don’t forget to like, subscribe, and share if you found this helpful! Get 10% off your first Squarespace order by using code NATALIEBARBU or go to htps://squarespace.com/nataliebarbu and sign up for my newsletter: https://thegrowthlist.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	In the Premier League, everyone pushes their hardest to win. And now it's your turn. With their EPL fantasy challenge, Coca-Cola are giving you a chance to win big by beating the best. All you have to do is build a team based on rules set by an icon. And to help you on your way, I've got a tip to help you build your team. Make sure you keep an eye on fixtures. Who are the players up against next? Sometimes it's not about form.
0:21.7	Like there are some players that, for whatever reason, always play well against certain teams.
0:27.0	To do your research. To get involved in the EPL Fantasy Challenge, all you've got to do is grab
0:31.8	a Coke and scan the code on the pack. Just by playing, you get a chance to win Coke swag or
0:36.6	vouchers. But if you beat the icon
0:39.0	who set the rules, you could win vintage Coca-Cola jerseys, Premier League tickets, and more.
0:44.6	So go ahead and get involved. Grab a Coke, drink it in.
0:48.4	If you don't have customers, you don't have a business. We hit a million dollars ARR in 11 months,
0:53.5	and we're about to hit 2 million
0:55.2	ARR in three months. The number one thing that you should be doing if you are starting a business
1:00.1	in 2025, 2026, and so on. I am here to tell you that there is nothing natural in finding customers.
1:07.8	Welcome to just grow with it. I've always been a little impulsive. I get an idea and just
1:12.9	go with it. But that's the thing about life and business. You're always growing, learning, and figuring
1:18.0	it out as you go. Welcome to Just Grow With It, the podcast where I share lessons I've learned as a
1:23.2	founder and creator, the mistakes, the pivots, and the wins, and how staying consistent can change
1:28.3	everything. So if you're ready to grow with me, let's get into it. Too many people think that
1:32.8	the hardest part of entrepreneurship is just starting the business and launching a product. And I am here
1:38.2	to tell you that the hardest part of starting a business is finding customers, especially in the
1:43.8	beginning. And you might think,
1:45.2	well, the product is so good or the idea is genius that people are just going to naturally flock to it.
1:51.0	I am here to tell you that there is nothing natural in finding customers. And if you don't have
1:55.9	customers, then unfortunately you do not have a business. And this isn't about finding just any
	...

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