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Just Grow With It with Natalie Barbu

How to Find the Right Cofounder (and Spot the Red Flags Early) 🚩

Just Grow With It with Natalie Barbu

Natalie Barbu

Education, Business, Entrepreneurship, How To

4.8982 Ratings

🗓️ 8 October 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

65% of startups fail because of co-founder issues—don’t let yours be one of them! In this episode of "Just Grow With It," I share my personal journey as a founder, the hard lessons learned about co-founding, and actionable advice to help you find (and keep) the right co-founder for your business. We’ll cover: The pros and cons of having a co-founder Where to find the right co-founder (even if you don’t know anyone) How to know if your co-founder is “the one” Red flags to watch out for Navigating equity conversations and vesting Legal tips to protect your business Whether you’re just starting out or looking to restructure your founding team, this episode is packed with real stories, practical tips, and honest advice to help you build a strong foundation for your startup. Timestamps: 00:00 – Why most startups fail: The co-founder dilemma 00:18 – Welcome to Just Grow With It 00:36 – My co-founder story: The early days of Rella 01:15 – Do you really need a co-founder? 02:20 – The pros and cons of co-founders 03:55 – Emotional support and shared responsibility 04:50 – The cost of giving up equity 05:50 – Control, decision-making, and team dynamics 06:30 – Picking the wrong co-founder: Why it’s so risky 07:13 – Where to find your co-founder: Networks, events, and online 09:48 – How to know if your co-founder is the right fit 11:00 – Red flags: Communication, trust, ego, and motivation 14:16 – The equity conversation: How to split and vest 17:05 – Legal musts: Vesting, agreements, and lawyers 18:49 – Final thoughts and community shoutout Subscribe to my newsletter: https://thegrowthlist.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

65% of startups fail because of co-founder issues. Don't let yours be one of them. It's not about

0:05.7

if you face challenges. It's about when you face these challenges. Oh my God, everything is breaking.

0:10.8

We need all hands on deck because if that was an employee, you would fire them. It can be

0:15.8

detrimental to your company. Here's how to find the right co-founder. Welcome to Just Grow With It. I've always been a little

0:22.3

impulsive. I get an idea and just go with it. But that's the thing about life and business. You're

0:27.7

always growing, learning, and figuring it out as you go. Welcome to Just Grow with It, the podcast where I

0:33.6

share lessons I've learned as a founder and creator, the mistakes, the pivots, and the wins, and how staying consistent can change everything. So if you're ready to grow with me, let's get into it. At Rella, we're a team of three co-founders. However, we may or may not have had an additional fourth co-founder in the very, very early days. So all of these lessons about co-founders, we've had to learn the hard way. Here are some things that you need to know before you commit to working with a co-founder. The first thing you need to ask yourself might be an obvious question, but it is do you even need a co-founder? Not every person or every business needs a co-founder or a co-founding team. Or on the opposite end, a lot of people think that they don't need a co-founder

1:12.0

because it was their idea. They want to be the one that works on everything. But in reality,

1:17.7

you probably should have a co-founder. I want to go through my overall thought process on the pros

1:22.4

and cons of having a co-founder or a co-founding team and help you figure out which one fits your business.

1:29.2

And when we first started RELA, this was the checklist and kind of the things that I was thinking

1:33.4

about before I decided I actually needed co-founders for this idea that I had.

1:38.0

For context, I was the one that had the original idea of Rela.

1:41.7

It's definitely evolved since then and become an entirely new company

1:45.6

in its own right. I knew that I needed help developing, but truthfully, I didn't want co-founders

1:50.4

at first. If you listen to my entrepreneurship story, which was episode one, you would know that I

1:55.4

was pretty against having co-founders because I thought that this was going to be a project.

2:01.9

I thought that this was my idea and I could make passive income on this idea that I had and I didn't think that I needed

2:07.0

co-founders. I thought I could just pay someone to help me build this. And while a lot of times with any

2:12.0

tech product or any other product that you might be building, you can pay people and outsource it, but it gets

2:18.9

very extensive to do that. And also, sometimes you need someone internally that's as hands-on

2:24.3

as you are in the company. Because let's be honest, when you're outsourcing it to someone, they're

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