How Uberflip Doubled ACV to $60k By Doubling Down on Customized Content at Scale

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 4 August 2022

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

Content Experiences for GTM Personalization.

Transcript

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0:00.0	I believe when you last came on in 2019, we talked briefly about pricing, and you mentioned
0:03.6	sort of ACV ranges in the 30,000-ish range.
0:07.2	Are you hearing pushback from enterprise customers going, Randy, help a brother out, man,
0:11.3	or are you changing your pricing at all or no?
0:13.6	Less so.
0:14.3	No, in fact, I mean, it's wild.
0:15.9	Our ACVs a little bit more than double that today.
0:18.6	Wow.
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0:56.6	Hey folks, my guest today is Randy Frisch. He's the chief evangelist for content experiencing co-founder at UberFlip, a marketing platform
1:00.7	that empowers go-to-market teams to create content experiences at every stage of the buyer's
1:05.2	journey.
1:05.7	He's defined and led this movement, prompting markers to think beyond content creation and
1:09.2	truly put their customers first by focusing on the experience. Randy, you ready to take us to the top? Let's do it. Thanks, Nathan.
	...

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