Have you ever been in email triage mode? Your emails got to an all-time high level.

There are people waiting for you to respond, but you haven't, partially because you can't find the urgent email you need to respond to.

And all you want is a full day, or heck, a full week to clean and organize your inbox.

And that day finally comes. You're humming along,

feeling good about your progress, and then you get to that long, multi-paragraph email. It's from an

important person, so you know you need to concentrate, but part of the reason you haven't responded

is that it's so darn long.

This feels like the story of my life, and there are certain names I see in my inbox

where I know I'm going to get a novel in an email, one that I don't have time to read thoroughly.

In fact, I recently had to send a note back to one of those people saying,

I am more likely to respond to your emails in a timely fashion if you keep them brief.

And this tendency to be verbose doesn't only apply to email.

We have lost the art of brevity when it comes to so many domains.

I mean, Twitter has a limit of 280 characters per tweet, but now people do threads.

By the way, I can't tell you the number of lengthy academic dissertations I've read that don't

need to be that long.

So how do we recover this lost skill of brevity, especially when we have so much

on our minds that we want to convey to the people around us?

I'm Medupa Akinola. This is Ted Business. Our speaker today is Jim Vandaai, the CEO and co-founder of Axios, a media company that focuses

on sharing breaking news with what they refer to as smart brevity.

In this talk, Jim explains how to radically rethink the way you write if you want to keep

people's attention in this

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