Hey ultra running magazine, you know, it's got right now we're looking at beaming in

things to sky into the headquarters of ultra running magazine and let me tell you, they

have more bells and whistles going on over there than you would imagine.

Is that a printing press in the background?

There is actually, it's a treadmill powered printing press got, it's completely different.

This is a very green thing for me.

Is that how Carl and Erica stay fit?

Well, there's a reason she just won the RDL 100s because there's been a,

big subscription bump and she's been working hard on the treadmill.

So, so we've invited Carl on board today to talk about something that they

launched just earlier.

I think this week, right?

Or was it later late last week?

Yeah, it was this week.

We've been working on it for like six months or so.

And Corey Smith blesses heart, my partner in the business now and tireless digital

guru has done all the programming and systems work to make this thing possible so that we

can track every ultra runner and every ultra race.

And so as we were getting that capability, we were wondering, well, what are we going

to do with this?

And naturally, we thought of some kind of central tracking and race series came to mind.

So we've, this has been the culmination of a lot of work on our side.

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