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The Tom Ferry Podcast Experience

How to Win the Market When Rates Skyrocket | Outliers

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 12 March 2026

⏱️ 26 minutes

🧾️ Download transcript

Summary

Welcome back to Tom Ferry's Outliers Series—where we unpack the mindset and disciplines of agents doing extraordinary things.   This week, Tom sits down with Chris Wolf — a former home builder and house flipper who made a career pivot into real estate sales just 14 months ago. He knew no one in his market. He had no sphere of influence. And he had a family counting on him.   He finished his first year at $510,000 GCI. But it wasn't luck, a hot market, or a secret strategy that got him there….   In this episode, you'll discover:   Why he hired a full-time assistant just two months into his career — and why it was the best decision he made The two lead sources responsible for 78% of his transactions How he went from $130K GCI in his first six months to $380K in the second — and what changed The "just start" strategy he uses on the 40% of days he doesn't feel like doing the work Why personal responsibility — not market conditions — is the only variable that matters   If you're waiting for the market to get easier before you go all in… this episode is your wake-up call.   And as you'll learn, Chris credits his explosive first year to working with a Tom Ferry Coach. Want proof that you can hit $500K GCI before your second anniversary in real estate?   Schedule a free call with a Tom Ferry consultant to learn more about coaching and if it's right for you: 📞 https://www.tomferry.com/free-coaching-consultation/

Transcript

Click on a timestamp to play from that location

0:00.0

Have you ever asked yourself, why is it that some people seem to constantly outperform their potential?

0:05.8

Call them an outlier.

0:06.6

Well, other people with the best of intentions fall dramatically below or just below their expectations.

0:13.5

And listen, they're not bad people.

0:15.2

They set big goals, but they don't align their behaviors with what it is they want to accomplish.

0:22.0

The next seven shows, this quick little series I'm doing where I'm interviewing the outliers, what's the

0:25.9

psychology, what's the mindset, what do they do that cause them to outperform their potential?

0:32.1

Enjoy the show.

0:33.1

Hey Chris Wolfe, welcome to the show. Thanks, Tom. Thanks for having me.

0:36.3

So did your coach give you a little insight as to why you were asked to be on this show? She said I was doing something right and might need to share it out there a little bit. Okay, so this is what I was told by coach Susan. She said, oh, you're looking for an outlier in performance? What if I told you I'm working with this guy who's 14 months

0:54.9

in the business, he set a goal to do $250,000 in GCI and he finished at $510,000 his first

1:03.1

full year in the business?

1:04.2

Pretty accurate.

1:05.2

Pretty accurate.

1:06.2

Yeah.

1:07.2

So I know someone's listening right now and they're like, I'm 30 years in the business

1:13.2

and I want that, but somebody might be brand new in the business and they want that. What we want to

1:18.0

try and unpack is not necessarily did you do the work because you clearly did the work. We want to

1:23.2

unpack what's behind the scenes. And that's what we're doing with Ravi, as you heard me say today, we've sort of mapped how people become outliers and how they become underperformers. Not bad, just they're underperforming their potential. So help us understand, are you married, are you single? Do you have kids? Have you always lived in, you know, kind of outside of Sacramento? Like, give us a little backstory because something in there is going to be a kernel that we need to unpack that got you here sure um well married uh for almost 10 years now two small girls five and nine in that age they still totally love me so absorbing that hold on to that yeah for sure before they morph into teenagers. But no, great family. We actually

2:02.7

moved to my part of California, El Dorado Hills, which is Northern California. We just moved

2:08.4

there three, four years ago. So kind of new to my area, new in the business. And, you know,

2:15.5

obviously with wife and kids, it's very motivating to make things

...

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