Recently, I put together a couple of videos from a Q&A that I did with Danny from Optimize

my B&B and he went down really well. You loved it. The comments and the messages that I got back.

So I dug into my little archive and I managed to find another fantastic Q&A with Chris Taylor who

is an Instagram expert. These videos are going to be packed with information. So please do take

note, they're short-sharp to the point but they will give you all the tools and the tactics that

you need to make Instagram work for you and your hospitality business. So please do stick around.

Before we get started, uplifting a sponsoring this episode, uplifting fantastic PMS. They're

guaranteed that you will never get a double booking. They are all about the direct bookings. They've

recorded some really big numbers. They've got some fantastic people that I know quite well that

rave about it. Shameel May down in Birmingham. We've got Ryan Lucas now using it up in Newcastle,

Luke Holmes. So again, please, please, please do go check them out. Boosely.co.uk forward slash

uplisten UPLISTING and without further ado, let's get on with today's lesson.

But one question that did stand out as I was scrolling through was about the algorithm.

The dreaded algorithm. Now, as we all know, Facebook and when you hit that publish button,

and if you're posting from your business page, Facebook massively reaches the amount of people

that will see it for free because they want you to pay money. Now, how does Instagram differ to

Facebook when we're talking about the algorithm here? Cool. So I mean, I'll talk to you about numbers

and then we'll go into like how we can actually take advantage of it. So Facebook pages, Facebook

profiles, working very very similar ways. So on average, your content will reach around about

two to three percent of your online audience at that particular time. Now, what happens is with

the Facebook algorithms, the same with the Instagram algorithm is the more likes, the more comments,

the more shares that you get, the more it then decides whether it's worth opening up to more

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