If you've ever wondered how to take a side hustle and turn it into multiple millions of dollars,

probably one of the best personal brands around the sneaker culture, DJ sneaker head.

I sell the shoes that are 40, 50, sometimes $80,000 sneakers.

That is business 101. Can you sell the thing you bought for for more than you bought it?

Yeah, I didn't sold millions of dollars worth the shoes.

I think about two years in of recording YouTube videos is when I really, like, truly

unlocked being way more comfortable on camera.

Two years after posting videos on YouTube, bro, people quit after three uploads.

How would you encourage, like, an entrepreneur who's thinking about starting to create

content? They don't even know where to start as far as, like, posting, like, what the heck do I post?

What would you say, generally speaking? So, I think you have to understand.

Welcome to the department with Omar Alticori, where we interview people who are killing it in their

department. And if you've ever wondered how to take a side hustle and turn it into multiple millions of dollars,

I'm so excited to get into this conversation with DJ Willingham,

other known as DJ Sneakerhead Online,

who has probably one of the best personal brands around the sneaker culture,

which I resonate with because I would say I'm a sneaker head. I just don't have a ton of sneakers anymore.

You're a sneaker head. I've kind of dialed it in. You're always a sneaker head. And I wore my only one Jordan that I have. I love to see it.

But you've been able to turn a passion into a full-blown business and then what you've been able to take to start building

wealth with that passion and I just love your story so I'm so excited to get into this conversation

thanks for being on the department now I appreciate it bro I'm excited too because you help me a lot

along the journey so I'm going to be giving you your flowers at the same time so yeah the sneaker

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