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Negotiate Anything

How to Use Storytelling to Become More Persuasive with Randy Ford

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 3 June 2021

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode, Randy Ford, Writer & Storytelling Strategist at First Story Strategies, discusses story time triangle, storytelling for persuasion, and storytelling principles for better communication. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides First Story Strategies Follow Randy on LinkedIn Follow Kwame on LinkedIn Kwame Christian with Randy Ford

Transcript

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0:00.0

Hello, my friend, and welcome to another episode of Negotiate Anything. Thanks for spending time with us today.

0:08.4

It's listeners like you in 181 different countries that have made Negotiate Anything the most popular negotiation and conflict resolution podcast in the world.

0:18.6

I'm your host, Kwame Christian. I'm a business lawyer, mediator,

0:22.7

professor, and the director of the American Negotiation Institute. Before we get started,

0:27.0

I have two quick questions for you. Is negotiation a critical part of what you do? Do you need to

0:32.2

resolve conflict and persuade at work? If you answered yes to both of those questions, visit

0:36.9

our website to learn more

0:38.1

about our negotiation workshops. We've traveled the country working with professionals just like

0:42.4

you, and we'd love to have the opportunity to work with you too. Check out the link in the

0:46.4

description to learn more. Randy, thanks for joining us today. Yeah, thanks for having me. I'm a big

0:52.7

fan of the podcast. Thank you.

0:54.5

My friend is good to have you. We're excited for this one. So how would you get us started by

0:58.5

telling us a little bit about yourself and what you do? Yeah, so I'm, I'm Randy Ford. I call

1:03.6

myself a freelance writer, but also a storytelling strategist. I'm based in Chicago. My background is I was

1:10.5

a reporter covering politics in Tennessee where I'm originally from

1:14.6

and then fell backwards into working in politics and did that and ended up working for a member of Congress for 10 years

1:22.6

and then did some public affairs work still in D.C.

1:25.6

I came to Chicago and decided I wanted to start my own thing,

1:29.1

and I wanted it to be focused around the storytelling skills that I had learned working in news,

1:34.2

working in politics, working as a communication strategist. And so that's what I do now. I work

1:39.1

with nonprofits and trade associations, small businesses, and even individuals who want to get their family and personal

1:45.9

stories out on video or in print. That is fantastic. An impressive career. Kudos. You're a brave

...

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