How to Use Social Media to Land Speaking Gigs with Brian Fanzo
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 17 January 2017
⏱️ 40 minutes
🧾️ Download transcript
Summary
Speakers often come from diverse backgrounds, and today's guest is no exception! Brian Fanzo began his career in Computer Science working for the United States Department of Defense on issues like cybersecurity.
Today he is a change evangelist who helps people embrace change in their businesses, and grow their presence in the process. And it's something he's been widely recognized for: in 2014, The Economist named him one of the Top 25 Social Business Leaders of The Future. He's also spoken in 11 countries at over 50 events.
On this episode of The Speaker Lab, Brian shares the light bulb moment that led to his leap into entrepreneurship a few years ago, what social media platforms you should be using to grow your speaking career and his reverse engineering that creates more speaking gigs for himself. You're going to learn all of that and so much more on the 116th edition of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How Brian landed his first speaking gig ever - at The Pentagon.
- When did he make the shift to being an evangelist for his own brand?
- How to create your own path while still following in the footsteps of your role models.
- How do we truly stand out in any marketplace?
- How he's using online video to advance his speaking career, and how you can too.
- Why you should think like a fan, and what that means according to Brian.
- What percentage of internet traffic will be video in 2020?
- How does he make sure his social media content is seen by decision-makers?
- And so much more!
EPISODE RESOURCES
- Brian Fanzo's web site
- Brian Fanzo's Fomo podcast
- Entrepreneurship Taught Me I Suck at These 10 Things, Brian's blog post
- Brian Fanzo on Twitter
- Brian Fanzo on YouTube
- 7 Proven Steps to Finding And Booking Paid Speaking Engagements
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speaklab.com slash marketing and we'll see you there. |
| 0:44.6 | Hey, what's up, my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. Good to |
| 0:52.2 | have you here. Hey, whether you're a brand new speaker, |
| 0:54.3 | you're just getting started. You're trying to just find your way in this crazy, sometimes confusing |
| 0:59.4 | and complicated speaking world. Or for you, maybe you've been doing this for a little while and you're |
| 1:03.2 | trying to figure out how to get paid more or just find more speaking engagements. You have come to the |
| 1:08.1 | right place. Really glad that you're here. We've got a great guess for you. Before we get into that, |
| 1:11.7 | if you haven't already, I would encourage you to check out a new free guide. You have come to the right place. Really glad that you're here. We've got a great guest for you. |
| 1:14.2 | Before we get into that, if you haven't already, I would encourage you to check out a new free guide we put together on seven proven steps to finding and booking paid speaking |
| 1:19.7 | engagement. |
| 1:20.3 | Seven proven steps to finding and booking paid speaking engagement. |
| 1:23.5 | So if you want to download that free guide, you can stop by the speakerlab.com slash guide. Again, that is the speakerlab.com slash guide and check that out. All right. So today we're talking with my buddy Brian Fanzo. He has a cool last name, Fanzo, F-A-N-Z-O, just like it looks, Fanzo. And so we talk about a wide range of topics here today. We talked through how he got |
| 1:45.0 | started and speaking by actually presenting at the Pentagon, all right, like in front of the |
| 1:48.9 | Joint Chiefs of Staff, which is a crazy huge deal. So you'll hear about that story. We talk about |
... |
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