How to Give Keynotes and Teach Workshops with Marcus Sheridan

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 24 January 2017

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you given both keynotes and taught workshops? Some speakers prefer one over the other, while some enjoy both.

Marcus Sheridan of The Sales Lion is an interactive and engaging speaker who likes doing both. On this episode of The Speaker Lab, Marcus is here to talk about his journey from a missionary in Chile to running a successful pool company to commanding audiences around the globe today. He also shares how that journey led to the creation of latest book, They Ask You Answer.

You'll hear about all of that plus the importance of video today, why it's only going to continue to become even more vital and what he learned from his worst speaking moment ever. Check it out on episode 117 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

Are good keynote speakers always good at teaching workshops too?
What did being a missionary in Chile teach him about speaking?
The lesson you can learn from how he landed his first speaking gig.
How he made the leap from workshop speaker to keynote speaker at Content Marketing World in one year.
Why is giving gigs the most effective way to land more gigs?
Why it works for him to be so interactive with his audiences.
How much attention should you be paying to content marketing?
Should you have a videographer?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.9	Hey, what is that? My friend, Graham Baldwin here. Welcome back to the speaker lab podcast. Hope you're doing
0:53.0	well. We're on episode 117 of the podcast and really glad you're here.
0:57.2	Hope you're having a great start to the new year. Hopefully you're building and growing your speaking business. And I hope it's going well for you. Hey, we've got a great guest for you. We're going to be delivering here in just a moment. But before we get to that, I want to quickly remind you, if you haven't already, we have a new guide to kick off 2017 that we want you to check out. It's seven steps on how to find and book paid speaking engagement. So whether you're a brand new speaker or you've been at it for a little while, wherever you're at in your business, we'd love for you to check this out. You can download it for free by going over to the speakerlab.com slash guide.
1:29.4	Again, that is the speakerlab.com slash guide. You definitely want to check that out.
1:35.3	All right. So today we're talking with my buddy, Marcus Sheridan. Marcus runs the website the sales
1:40.1	lion.com. The sales lion.com. And so in this conversation and discussion with Marcus,
1:45.6	we talk all about how he got started. He actually went from zero to 70 gigs within about four
1:51.3	years, which is insanely fast, if you ask most speakers. Very impressive there. We talk about how he actually
1:56.2	did that. We talked about how he determined his niche to market to, especially as a new speaker getting
2:01.5	started. He does a lot today speaking in the sales and marketing industry and niche. And so we talk
2:06.5	about how he differentiates himself as a speaker and what he does on and offstage, literally
2:12.9	and figuratively you'll hear here in a second. So we talk about that. We also talk about
2:17.3	how to use content
	...

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