How to Use Social Media to Land More Gigs with Jon Acuff

The Speaker Lab Podcast

The Speaker Lab

Education, Authors, Coaching, Business, Entrepreneurship, Public Speaking, Smallbusiness, Side Gig, Marketing, Public Speakers, How To, Speaking

4.8 • 575 Ratings

🗓️ 9 January 2018

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he'll explain how in episode 167 of The Speaker Lab.

When Jon isn't speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.

Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What's the fastest way to get feedback?
How does he avoid becoming complacent with his success?
How did he use soft pitches to land more gigs and work with a speakers bureau?
What are ways you can establish authority (without overselling) while you're speaking?
How can social media help you and how can it hurt you?
Every gig is a chance to do what?
Why it's important to make your goals fun.
How many forms of income should you aim for as a speaker?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:48.7	What is that, my friend, Graham Baldwin here. Welcome back to the speaker lab podcast. Do
0:52.1	appreciate you being with us and joining us today.
0:54.7	As we continue into 2018, you got a brand new year, brand new you, and we got a brand new guest that we are going to be sharing with you today. Hey, before we get to my buddy John and all that he has to share, let me remind you, if you haven't already, you definitely want to stop by and check out free speakerworkshop.com.
1:10.5	Free speakerworkshop.com.
1:12.2	I know I've mentioned this site to you before, but we wanted to give you a free step-by-step training on how to exactly find paid speaking engagement. So we walk that through exactly with you, exactly how to do that inside. Again, free speakerworkshop.com, free speakerworkshop.com. All right, so today we're talking
1:28.7	with my buddy John Acoff, and John is a phenomenal speaker. Honestly, one of the best speakers
1:33.5	that I've ever seen live and happen to be friends with John offstage as well and just a really,
1:38.9	really great dude, a great author, great writer, and has a lot to share with us today. So we're
1:43.4	to be talking through exactly how and why he learns from comedians for speaking. You kind of think, well, you know, comedian speaking, it's different worlds and different genres, but there's a lot to be learned from comedians. We talk about that, how he does, how he learns from comedians and why he pays attention to comedians. We should also talk about John's social media platform and his
2:01.8	content, his writing, how it has helped his business. Is that something that we as
2:06.4	speakers should be paying attention to? We talk about his various strategies for each social
2:10.6	media platform. And we also talk about how and why speakers should be setting goals. So John is
2:15.3	really into goal setting. And especially as we kick off this new year,
	...

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