It's not just showing up and getting on a mic and then hoping that the host's audience is going to do all the heavy lifting and come get you and that's going to be your expansion, right?

Reposting on your Instagram, asking to collaborate on Reels so that you could also support the host.

It's very similar in that respect to traditional PR.

Welcome to Powerhouse Women, the podcast for women who know they are ready for more.

I'm Lindsay Schwartz, your host and the founder of Powerhouse Women.

And together we'll unlock the confidence and clarity you are looking for to help you get out of your own way and into action

around your next big idea.

If you have ever thought of sharing your message or promoting your business on podcasts as a guest

on other people's shows, or maybe you're

already doing this and you want to get featured in bigger ways on bigger shows than today's

episode is for you. I'm joined by Scout Sobel, who is a trailblazer in the media industry

for utilizing podcast tours as a powerful form of PR.

In 2019, she founded Scouts Agency after recognizing the power of podcasting as a long-form,

more intimate medium for founders to tell their stories and to expand their businesses.

Her signature podcast tours place female entrepreneurs as guests on podcast.

And I first came to know of her and her agency because we receive a lot of pitches for

amazing female founders, some that you have heard on the Powerhouse Women podcast.

Scout is a podcast host herself, as well as a

bestselling author, and a new mama. And I was kind of blown away by how much we covered in such a

short time, how many tangible action steps she gives for those of you who know that you're ready

to be seen and heard in a bigger way and want to do that through podcasts.

So grab a pen, grab a notebook.

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