How To Use Reviews To Get Customers To Do Your Marketing For You

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 6 March 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Frederik Hermann is the Sr. Director of Marketing & Growth at BirdEye, an online reputation management system that helps businesses utilize the power of online reviews to attract new customers. He works with external agencies, develops data-driven growth marketing initiatives, supervises product development and brand building, and provides complex business analyses.

Harry Hawk is BirdEye’s Digital Advertising Manager. He has extensive experience in helping clients who are into robotics, marketing technology, logistics, retail, baking, accounting and event marketing grow and connect with their customers.

In this episode, we talked about relationship marketing (paid social), online reputation, coaching...

Transcript

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0:00.0	these online reviews are pretty much as weighted as highly as a personal recommendation.
0:07.4	So if you are evaluating a home service contractor, somebody to repair your age back, then, yeah,
0:15.2	you're looking at those online reviews.
0:17.6	And like you said, some of them have reviews, but it's also about keeping them going, the
0:22.3	recency of reviews, just having 100 or 200 reviews that were of a good rating from two years
0:28.9	ago is not going to cut it.
0:30.7	You want to make sure that you represent a true representation of your business online by maybe automating the process and keeping
0:41.0	those reviews coming.
0:42.9	That's the only way on how you can maintain that online reputation.
0:47.0	And it's important to respond as well.
0:49.4	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts
0:55.4	in various fields, like marketing, sales, hiring, and leadership to find out what's really behind
1:01.8	their success in business.
1:03.6	Now, your host, The Home Service Millionaire, Tommy Mello.
1:14.0	All right, so I got Frederick Herman here in Harry Hawk.
1:17.5	These guys are killing it all over at Bird Eye.
1:21.3	Birdeye, as you guys have probably heard me talk about on the podcast,
1:24.7	has helped literally compound my reputation online.
1:29.4	It's ridiculously amazing.
1:31.7	I went from getting 100 reviews a month on a good day,
1:35.1	and that's me paying my guys to ask customers to $600 a month and all over the place.
1:41.9	Now I'm getting them on the BBB.
	...

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