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The Home Service Expert Podcast

Using The Why Story Formula to Get Your Customers to Know, Like, and Trust You

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8705 Ratings

🗓️ 27 February 2020

⏱️ 71 minutes

🧾️ Download transcript

Summary

Dennis Yu is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy. A world-renowned expert and speaker on Facebook marketing, Dennis has been featured in various publications such as The Wall Street Journal, the New York Times, Fox News, and CBS Evening News. He is also a contributor for Adweek, Social Media Examiner, and Social Media Club. 

Mark Wagner is the Director of Engineering at BlitzMetrics. Mark has worked on analytics and infrastructure projects for companies such as Nike and Viacom. He is deeply involved in training for digital marketing agencies and local service businesses, and has been a speaker at numerous events and organizations, including the Traffic & Conversion Summit, New York Marketing Association, VendastaCon, and Trend Digital.

In this episode, we talked about business systems, digital marketing, remarketing, branding...

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.

0:19.7

Hey, guys, welcome back to the home service expert.

0:21.6

Today's going to be Angle is scaling your home service business with effective systems.

0:26.6

And I'm here with Dennis, you and Mark Wagner.

0:28.6

I'm excited to have you guys on today.

0:30.6

This is going to be fun.

0:31.6

I love what these guys are doing.

0:33.6

We're going to talk about all their accomplishments after the podcast.

0:36.6

But right now we're going to just start out. I after the podcast but right now we're going

0:38.4

to just start out i mean you guys have accomplished a lot with biz metrics uh i know you are a contributor

0:44.4

of social times you're a technical marketer at yahoo you were the airlines american airlines

0:51.0

project manager i mean there's a lot of good stuff here of what they've done.

0:55.0

So it's impressive. Tell me a little bit about where you guys have come from about your business.

1:01.0

And really, I think effective systems is really what we're going to try to pull out of this towards home service businesses.

1:07.0

But I want to hear from you guys a little bit. So I don't know who wants to start. I'll start. Yeah. So Mark and I are weird birds because we're engineers that know a little bit about marketing. And when your system's oriented, like I came from the airline industry 22 years ago, think about what happens in the airlines when something goes wrong. A flight attendant calls in sick. There's a weather pattern. There's a strike. Something's

1:29.0

wrong with the equipment, like the landing gear doesn't work. There's always a backup system. And we found

1:33.3

that when you can put systems that's necessary for scaling. In American, we had 2,100 flights a day

1:37.8

with 730 aircraft. Think about all the things that need to coordinate so that people don't die

1:43.2

in the aircraft.

1:48.5

And because of the systems we built, like Sabre, which was initially for American Airlines,

1:53.2

that was for fair planning, capacity planning, food and beverage, cargo, we sold that to all the other airlines. And the amount of data that we had was incredible. That stuff there,

1:58.7

we then built Yahoo's analytics. That was 13 terabytes a day

...

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