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The Speaker Lab Podcast

How To Use PR To Get Speaking Gigs with Janet Murray

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8575 Ratings

🗓️ 4 July 2017

⏱️ 39 minutes

🧾️ Download transcript

Summary

Could public relations (PR) help you get more speaking gigs? This isn't an area I've paid much attention to but our guest for episode 140 changed my tune. Janet Murray is an author, speaker and PR wizard with 16 years of experience working with publications like The Guardian, The Telegraph and Huffington Post.

On today's edition of The Speaker Lab, Janet joins us to talk about why PR will help you grow your personal brand, your audience and get you more speaking gigs. She also shares her thoughts on quality versus quantity: is it better to be featured in a lot of publications, or a few select outlets?

You'll hear the details on those topics as well as how she started her current work helping entrepreneurs and business owners become featured in the press. Listen in to hear her thoughts plus her lovely British accent on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • The two ways PR helps your credibility.
  • Are high profile media outlets still effective?
  • Is it better to write a freelance article, or to be featured by someone else?
  • What social media outlets are journalists active on?
  • How to do the necessary research before pitching your ideas.
  • How much of connecting with the media is based on relationships?
  • Should your approach vary depending on the medium?
  • Is it better to be in the New York Times or to be in a specialty magazine?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.5

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

0:45.1

Hey there, my friends. Welcome back to the speaker lab podcast. We're on episode one four zero.

1:28.5

And I got a great episode for you today. If you are in the U.S., today we are at the time of this recording is going live. We are celebrating Independence Day. We are celebrating Fourth of July and blowing stuff up and grilling. That's kind of like what we like to do here in America. So I hope you have a great and safe holiday week, but maybe while you're taking some time off or taking some hopefully time home with family and friends, I appreciate you tuning in and joining us for today's episode. Hey, today we're going to be talking about PR and press. And I got to be honest with you, and I talk about this with our guests today. I've never paid much attention to PR press.

1:30.0

I haven't put a lot of value in it.

1:43.3

And so I came into this with a little bit of, I don't know, is like, is this worth it? Is this going to move the needle at all? But some really great insights and thoughts that really kind of, I don't know, gave me a new perspective on PR and press. So I think you're going to enjoy today's conversation.

1:45.3

So today we're talking with my friend Janet Murray.

2:38.0

She is a go-to wizard when it comes to PR. So we talk through, you know, what's the point of PR? What's the point of press? We talk about should speakers even care about it at all? We talk about how do you know what journalists are interested in? We talk about how to not only pitch journalists on your ideas, but also to define the story ideas that they're already looking for. And we also talk through thoughts on press releases and much, much more. So a lot of great stuff. If you've always been intrigued, like, okay, do I need to be paying attention to the press? How am I going to use that? How do I find, you know, journalists or articles to be mentioned in, whether that's online or offline, digital or physical, whatever that may look like. Janet shares some really good strategies since then myself signed up for one of the services that she had mentioned here. That's a free service. I think you're going to enjoy. So let's get right into it. Here's my conversation with Ms. Janet Murray, all about PR and press for speakers. Enjoy. Hello, my friends. Today I'm hanging out with my friend Janet Murray from the UK. She has a

2:43.3

lovely British accent that's going to be soothing to your soul today. And Janet is a speaker,

2:47.6

author. In today's context, we're going to be talking about PR and press,

2:51.9

and she is a PR expert and wizard. So I'm excited to be hanging out with Ms. Janet today. How are you

2:57.1

today? Great to see you, yeah. Good to see you as well. We were together recently in the Philippines.

3:03.3

We were both attending and speaking at Chris Duckers Tropical Think Tank event, which was a lovely event.

3:09.4

But it was the last one, right?

3:11.2

It was the last one, yeah.

...

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