How To Pick A Niche And Grow Your Speaking Business with Jill Christensen
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 11 July 2017
⏱️ 38 minutes
🧾️ Download transcript
Summary
If you've ever worried that narrowing your audience and your target market will hurt your speaking business, you'll want to listen to today's guest. Jill Christensen has grown her speaking business by leaps and bounds simply by focusing on one type of audience.
On today's edition of The Speaker Lab, Jill shares how being a member of Booked And Paid To Speak has helped her narrow her target market, why doing so has been tremendously successful for her and her advice for creating that same level of success.
We also talk about why some speakers don't get traction, the importance of hard work and what to do if you find yourself stuck. Check out that and much more on episode 141 of The Speaker Lab with Jill Christensen!
THE FINER DETAILS OF THIS SHOW:
- How did she choose her target audience and create her signature keynote?
- What aspects of her research does she outsource, and why?
- According to Jill what are conference planners really looking for in a speaker?
- Why being a published author really helps grow your business.
- How to make yourself stand out from hundreds of other quality speakers.
- When has she spoken for free, and does she ever now?
- What is the definition of an expert, and how do you know if you are one?
- Why it's important to "pick a lane".
- And so much more!
EPISODE RESOURCES
- Jill Christensen's web site
- Jill Christensen on Twitter
- Jill Christensen on LinkedIn
- 7 Proven Steps to Finding And Booking Paid Speaking Engagements
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speaklab.com slash marketing and we'll see you there. Hey, my friend, what's up? Graham Baldwin |
| 0:47.8 | here. Welcome back to the speaker lab podcast. Glad you're here. Appreciate you hanging out with us. |
| 0:51.8 | Hey, we've got a great episode for you today. We have a student of booked and paid to speak. And if you are not familiar with booked and pay to speak, it is our primary flagship training program where we are teaching a system on exactly how to find and book paid speaking engagement. So whether you're a brand new speaker, you're just getting started or your speaker who's been doing this for a little while. You're trying to figure out how to get more speaking |
| 1:12.8 | engagements or get paid more. Wherever you're out in your speaking journey, booked and paid to |
| 1:16.9 | speak is the training program that you need to really, again, have that step by step system and |
| 1:21.7 | plan to find and book paid speaking engagement. So today, we talked through with Jill about how she got her start in speaking. |
| 1:29.4 | She was someone who worked in the corporate world for many, many years and was making a solid |
| 1:33.8 | six-figure income and decided, okay, I've always wanted to do this speaking thing. So how do I make |
| 1:37.9 | this leap? How do I make this transition? We talk about the biggest contributors to her success, |
| 1:41.8 | why picking a very specific niche for her, |
| 1:44.6 | has made a massive, massive difference. Now, this is something we talk a lot about on the show. And there are certainly students who say, hey, I want to, you know, I want to speak to anybody and everybody about everything and anything. And that is not something that we would recommend. You really want to be specific. And Jill has done a great job with that. So she talks through exactly what she's, |
| 2:02.7 | kind of the lane that she has picked for herself to be in in a |
| 2:05.5 | speaking industry and how that's made a big difference for. We also talk about what she does when |
| 2:09.9 | she gets discouraged, when she wants to quit. And then also advice that she would give to other speakers |
... |
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