How to Get More Speaking Gigs With Online Advertising with Rick Mulready
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 27 June 2017
⏱️ 36 minutes
🧾️ Download transcript
Summary
Have you ever considered running ads on Facebook, YouTube or Google to get more speaking gigs? If not then you'll reconsider after hearing today's guest, Rick Mulready. Rick is an expert who has been in this world since the days of AOL and dial-up! He's worked with companies like AOL, Yahoo, and Funny or Die.
Today on The Speaker Lab he talks about how this whole online advertising thing works. You'll come away with an understanding of the basics of each online platform, and which is the easiest to start with.
You'll also learn about how to use online advertising to better automate leads on this edition of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- The pros and cons of the different online advertising platforms.
- Are there really over a billion people on Facebook?
- How much should you spend on your ads?
- What are the keys to a successful online advertising campaign?
- Why reverse engineering is necessary when creating your online ads.
- Is YouTube a beneficial place to run ads for your speaking business?
- What is a lead magnet and how do you use it most effectively?
- How to use online advertising to position yourself as an expert.
- And so much more!
EPISODE RESOURCES
- Rick Mulready's web site
- Art of Paid Traffic podcast
- Rick Mulready on Twitter
- 7 Proven Steps to Finding And Booking Paid Speaking Engagements
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.4 | Hey, what's up, my friends? Welcome back to the speaker lab podcast. Glad you're here. We appreciate |
| 0:52.1 | you hanging out with us. Hey, we've got a great, I got a great episode for you today. We got my buddy Rick Mulready that is hanging out with us. |
| 0:58.4 | And Rick is the go-to guy when it comes to online advertising. So in today's conversation, we |
| 1:04.5 | discuss all types of online advertising from Facebook ads, YouTube ads, Google ads. We talk about |
| 1:10.4 | like how does online advertising |
| 1:11.8 | even work? What should even be like if you have an ad and someone clicks on it and they're |
| 1:17.1 | hiring you to speak, what should even be on that landing page after someone clicks your ads? |
| 1:21.6 | We discuss all of that. And this is something that I've dabbled with a little bit myself in the |
| 1:25.9 | past in order to get speaking engagements. |
| 1:28.0 | And Rick really shares some great ideas and strategies on how speakers can use online advertising for booking speaking engagements and just finding potential leads and how you can do that on all the different platforms, Google, Facebook, YouTube, to really share some quality insights, the pros and cons between each of those. |
| 1:43.8 | So I think you're going to get a lot out of this. Hey, also let me remind you if you haven't already, we'd love for you to join us on one of our upcoming free trainings where we're teaching all about how to find and book paid speaking engagement. So we walk through the speaker success roadmap and teach you exactly how to find and book those engagements. So make sure you join us |
| 2:01.6 | sometime. Stop by a free speakerworkshop.com. Again, that is free speakerworkshop.com and we |
| 2:07.3 | look forward to seeing you there sometime. All right. Let's get right into it. Here is my |
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