How To Prevent Churn

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 March 2023

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2391, Neil and Eric talk about how to prevent churn. Tuning in, you’ll hear us break down how to figure out what is causing your high churn rates, why you should only focus on the problems you can solve, and the steps to follow in order to fix them. To learn more about what could be causing your churn and methods for reducing it, don’t miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prevent Churn. [00:37] Using feedback to find out why you have churn. [01:20] How to find and fix the most common responses on your surveys. [04:34] The importance of reducing churn as quickly as possible. [05:09] Temporary solutions to implement if you’re struggling with high churn rates. [06:48] That’s it for today! Don’t forget to rate, review, subscribe, and check out marketingschool.io/newsletter for all the latest. [07:00] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: PayPal Marketing School on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	Today we are going to talk about how to prevent churn. So in the last episode you should
0:25.8	check it out where we talk about when it's actually acceptable to have churn. Neil kind of
0:29.9	went into it a little bit on how to actually prevent churn
0:32.8	and he started off with collecting feedback.
0:35.2	So Neil, you want to elaborate on that a little more?
0:38.1	Yeah, so if you want to improve your churn,
0:40.9	the first thing that you do how to do
0:42.3	is figure out why they're turning.
0:44.6	You may have your own ideas, but you got to actually talk to people.
0:47.5	When I mean talk to people, I'm not talking about just sending out an email.
0:50.2	I'm talking about getting on the phone talking to people really understanding why.
0:54.0	Looking at how they're using the product or the service or whatever it may be
0:58.0	that you're selling and figuring out why are they cancelling.
1:02.0	And then what you need to do is also survey people
1:05.0	because not everyone want to talk to you.
1:07.0	So when you survey people when they churn, like and they cancel,
1:10.0	you can ask them right then and there
1:12.0	before they cancel and make them put in a
1:14.8	sentence or two before they're allowed to click the cancel button because that'll give
	...

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