How to Use Explainer Videos to Sell Your Products | Ep. #75

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 October 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources: Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.8	I'm your host, Errit Sue, and I'm Neil Patel.
0:58.4	And today we're going to talk about how you can use explainer videos to market your product.
1:03.7	So explainer videos, if you follow the startup world at all,
1:06.8	if you go to a software as a service website,
1:08.9	there's a good chance that you probably
1:10.3	seen a play button at the top, you watch it, it's basically, it might be a little
1:14.3	funny, but it's going to basically talk a little bit about what the product does exactly and explain
1:18.5	it in about a minute or two.
1:20.2	I think Neil and I both have some good experience around this.
1:23.0	Neil, what are your initial thoughts around Explainer videos and what have they done for your businesses?
	...

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