How to Consistently Produce Content | Ep. #76

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 October 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content. Time Stamped Show Notes: 00:28 – Today’s topic: How to consistently produce content 00:50 – Have an editorial calendar and stick with it 01:12 – Make sure you have a schedule to follow 01:20 – Editorial Calendar plugin on WordPress 01:24 – CoSchedule 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues 02:35 – Figure out the time you are most productive 03:00 – Pick out your titles in advance 03:15 – Use BuzzSumo for topic ideas 03:48 – Have editors and writers to keep the process rolling 04:38 – Look for the bottleneck 05:39 – Adjust your length to produce more 06:17 – The more content you have, the better you’re going to be 07:26 – Don’t forget about repurposing content 07:40 – Check out content repurposing framework on Google 08:58 – Make sure you have the right process 09:11 – That’s it for today’s episode! 3 Key Points: Have at least a month’s worth of content ready to go. Every business has a bottleneck; Look for it. Communication is key–remember to update your team about your editorial status. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:55.8	I'm your host, Eric Sue, and I'm Neil Patel.
0:58.4	And today we're going to talk about how to stay consistent with your content production.
1:03.4	So if you've heard any of our past episodes,
1:06.0	for us, it's all about compounding your content
1:08.6	over time to see the results stack.
1:10.3	That's just generally how content marketing works.
1:13.0	So it's really important to stay consistent.
1:14.8	And I can kick things off with what we do as a content team.
1:18.9	So for us, it's really about having an editorial calendar
1:22.0	and sticking with the editorial calendar.
	...

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