How to Use Blogging to Book Speaking Gigs with Hugh Culver

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 19 March 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.

On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.

In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.

Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

How often should you post to ensure you're relevant?
Why more is not necessarily better.
The three steps to take after you write every blog post.
Should you write your blog for your audience or people who hire speakers?
What are the two ways to know if your blog post resonates with your audience?
What should you do if you have run out of topic ideas?
Is there a standard format you can use for your blog posts?
What four statistics should you focus on?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:49.5	Hey, what's on my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. We're glad
0:53.2	that you're here. Glad you are joining us here on episode 2 29 before we get to today's a guest we got a great one
0:59.4	we got a three pete guest here but uh before we get there let me remind you to uh attend one of our
1:05.7	upcoming free trainings we're going to be teaching you exactly how to find a book paid speaking
1:10.2	gig so we do these trainings every single day we'd love love for you to join us. So again, you can check that out and register by going over to free speakerworkshop.com. Again, that is free speakerworkshop.com. Totally free. It's, again, a step-by-step plan, step-by-step system of exactly how you can find a book paid speaking gig. So definitely check that out by going over to free speaker workshop.com.
1:30.7	All right. step-by-step system of exactly how you can find a book paid speaking gig. So definitely check that
1:27.9	out by going over to free speaker workshop.com. All right, so today we are talking with three-peat guest,
1:33.9	Mr. Hugh Culver. We had Hugh on back in episode, all the way back in episode 10, where we get a little
1:39.2	high-level view of Hugh's business. And then also we had him on in episode 120. So make sure that you check out
1:44.7	those episodes 10 and 120. Today we're going to be talking about blogging, specifically as it
1:50.7	relates to speakers. Should speakers be blogging? How often should they be blogging? What should
1:54.7	they be blogging about? How long should their posts be? How do they promote them? All things
1:59.5	blogging we're going to be covering and talking about today as well as social media
	...

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