How to Narrow Your Speaking Audience with Rocco Cozza
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 26 March 2019
⏱️ 38 minutes
🧾️ Download transcript
Summary
Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.
To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.
Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- Why is kindness the most important thing in business?
- Why a message for everyone is a message for no one.
- When you pick a lane does that choice have to be permanent?
- How to determine if there is a market for your topic.
- How you can trojan horse your topic into existing speaking needs.
- What should you do if you have doubts about your speaking fees?
- How do you determine if a free speaking gig is valuable to you?
- What is one of your best marketing tools?
- And so much more!
EPISODE RESOURCES
- Rocco Cozza's web site
- Rocco Cozza on Twitter
- The A.L.P.H.A. Way, by Rocco Cozza
- Episode 158 with Phil Jones
- The Speaker Lab on YouTube
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:50.4 | Hey, what's on my friend? Graham Baldwin here. Welcome back to the speaker lab podcast here on |
| 0:53.9 | episode 230.30. |
| 0:56.0 | And we got a good episode for you today. |
| 0:58.9 | Before we get there, you make sure, you make sure you need to make sure that you check out our YouTube channel. |
| 1:05.0 | If you haven't checked this out already, we have a brand new YouTube channel where every single week we're doing speech breakdowns of |
| 1:11.0 | popular TED talks and presentations, keynotes, and all kinds of speeches. |
| 1:14.6 | And we are taking some of their best strategies, tactics, tips, and showing you how you |
| 1:18.8 | can implement them and apply them to your next presentation. |
| 1:21.6 | So totally free. |
| 1:22.7 | We're posting those videos every single week. |
| 1:24.3 | So make sure you check those out again by going over to YouTube.com slash the speaker lab or just go to YouTube and search for the speaker lab or search for speech breakdown and you'll find all kinds of videos there. I think you're really going to dig that. If you like it, make sure you subscribe to it, which by the way, if you're not already, make sure you've subscribed to this podcast as well. All right. So today we're doing, for the next three |
| 1:45.8 | weeks, actually, we're going to be doing some more of these coaching episodes. We did those a couple |
| 1:49.6 | of weeks ago. I got really good feedback on those. And so we're going to do a few more of these |
... |
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