meta_pixel
Tapesearch Logo
Log in
SaaS Interviews with CEOs, Startups, Founders

How to upsell discounted customers to generate 10x more in MRR

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6683 Ratings

🗓️ 27 April 2023

⏱️ 17 minutes

🧾️ Download transcript

Summary

Transcript

Click on a timestamp to play from that location

0:00.0

I'm very excited to share this recording with you guys, which happened at our conference,

0:04.3

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high

0:10.7

bar for what speakers share on stage. So you're going to enjoy this episode where we dive deep

0:14.9

into revenue graphs, real tactics, and real growth metrics.

0:25.7

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

0:30.1

If you'd like to subscribe, go to getlatka.com.

0:34.2

We've published thousands of these interviews, and if you want to sort through them quickly by revenue or churn, cac, valuation, or other metrics, the easiest way to do that is to go to gitlatka.com and use our filtering tool. It's like a big Excel sheet for all of these podcast interviews. Check it out right now at getlatka.com.

0:57.0

Hi, everyone. I'm K GitLatka.com. Hi everyone. I'm Casey Golden.

0:59.0

I'm the founder of LuxLock.

1:00.0

We're a unified experience platform for luxury brands.

1:04.0

So today I am going to learn how to use this.

1:10.0

I'm going to talk about how we 10x our business from pilots to be an enterprise ready.

1:16.6

We had to essentially have this insane amount of business in retail that is all professional services, they don't do SAS phase.

1:32.3

So we had to really find like this blended model to be able to sell to our vertical,

1:39.3

but keep the pricing consistent.

1:43.3

So I'm going to talk a little bit about what we did with our founder program,

1:48.0

how we started removing discounts from our pilot accounts

1:52.0

and going into selling full price enterprise.

1:57.0

So with our model, we're a vertical SAS.

2:02.6

And so it wasn't about the size of account.

2:05.6

It was about the type of account.

2:07.6

And we needed to find a model that was essentially going to work across.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Nathan Latka, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Nathan Latka and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.