I'm very excited to share this recording with you guys, which happened at our conference,

SaaSopin.com, with over 100 speakers, all founders of B2B SaaS companies. We have a very high bar

for what speakers share on stage. So you're going to enjoy this episode where we dive deep into

revenue graphs, real tactics, and real growth metrics.

You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to getlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly by

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Hi, everyone. So yeah, my at GitLatka.com. Hi, everyone.

So yeah, my name is Lucia and I'm CEO and co-founder of Surfer,

a B2B SaaS product that we grew to 15 million ARR in around five years

with less than $1 million of marketing spent in total.

At server, we are building an AI SEO content automation platform

that does all the heavy lifting around content ideation, writing, optimization,

and then performance measurement so that you can focus on the stuff that matters,

which is telling the story to your customers and we are taking care of making sure they can find it.

Should I see that slide somewhere or not?

So over the next 20 minutes, I'm going to show you some marketing tactics that for us were a waste of time and we didn't attempt them at all or we just attempted them and wasted some time.

There is some stuff that's usual, yet it can be tricky to execute, or it's kind of like underrated.

So I'm going to talk about pricing a bit, about affiliate marketing, about building a community.

...