Welcome to the art of paid traffic.

This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing

so that you can get more leads and sales every day without having to empty

your wallet in the process. All right, let's jump into it.

Hey, hey, what's up, everybody? Welcome back to the Art of Pay Traffic. Rick Mulready here.

Thank you so much for joining me today. Really appreciate it. This is episode number 76, and today

is the final episode in the mini series that we've

been doing on metrics and measuring your paid traffic.

And today I'm going to be talking about Facebook ads reporting and how to get the most

out of all the stats and the metrics that Facebook makes available to us advertisers

so that you can make educated decisions on optimizing your Facebook ad campaigns.

And I want to start off this episode by saying, when you are thinking about your Facebook ads

reporting, keep it simple. And one of the great things about Facebook ads is they make a lot of

different stats available to help you figure out the success of your ads, but it can be

overwhelming, especially when you have all these numbers in front of you and you don't know

what you're looking at. I was talking to my wife earlier this morning. We ran a campaign for her

launch that she did recently, and she was asking me how it converted from a sales perspective, meaning we were running to an opt-in, but she was asking me how it converted from a sales perspective,

meaning we were running to an opt-in,

but she also wanted to find out if there were any sales on the back end.

And she said, I tried to look at it.

Now, granted, she's married to a Facebook ads guy,

...