The lead is much more valuable than that first time sale.

And the same thing is true with your paid advertising, with your organic traffic.

You need to look at things not just at that 30-day window that Facebook gives you, right?

That initial sale is not the whole picture.

And it's not the most valuable part of the picture.

Your leads get more valuable as time goes on.

Welcome to the art of paid traffic. This is the show where I bring it the best tips,

tactics, and strategies for using paid traffic to grow your business on autopilot. You also hear

what's working and not working right now from the top minds and online marketing

so that you can get more leads and sales every day without having to empty your wall in the

process. All right, let's jump into it. Hey, what's up, everybody? Welcome back to the

Art of Pay Traffic Podcast. I'm Rick Mulready. Thank you so much for joining me today. Really appreciate it.

We're going to continue our mini series here on metrics and measuring your paid traffic as today, Charlie Vilely and Keith Parick from a company called Seg Metrics are going to join me to talk about understanding the value of a lead and using your metrics to really dial in on determining

how much you should be spending on your paid ads. Now, as we get into it, you're going to hear

that the metrics platform that they've created works with Infusionsoft. But if you're not

an Infusionsoft user, not to worry, it's totally fine. You're still going to get a ton out of

this discussion here

with Charlie and Keith. And before we jump into it here with them, I want to let you know, I went to

Traffic and Conversion Summit here in San Diego last week, which is Digital Marketers' annual

conference. And I picked up some resources that I wanted to share with you. Now, these aren't

necessarily related to our current discussion around metrics and measuring your paid ad performance, but it's timely. So I wanted to share with you. Now, these aren't necessarily related to our current discussion around metrics and measuring your paid ad performance, but it's timely. So I wanted to share these with

you here on the episode today. I'll have these listed all out and linked up in the show notes

...