copy is all the things that you just mentioned and it's all the words that you use in your business

and especially if you're online all those words are doing the talking for you so you know you're not

out going door to door and selling to everybody who is your customer they're coming to your website

or your landing page or seeing your tweets or all those things. And those are standing in

for you. They're basically, you know, if you do a good enough job of sounding like you, those are

like a hologram of you.

Welcome to the art of paid traffic. This is the show where I bring you the best tips, tactics,

and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds and online marketing so that you can get more leads in sales every day without having to empty your wallet in the process.

All right.

Let's jump into it.

Hey, what is up, everybody?

Welcome back to the Art of Paid Traffic podcast.

I'm Rick Mulready.

Thank you so much for joining me today.

I really appreciate you listening in.

Got my bulletproof coffee going here about halfway through.

I don't have it every day anymore, but really

enjoying it right now because today we've got a great episode for you, episode number 77,

and we're going to be talking about copywriting, something that we haven't covered on the show

here for a little while now. And I'm really excited to be welcoming Laura Belgrade on to the show

today. Laura's going to be sharing her framework for writing great copy

...