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The Speaker Lab Podcast

How to Turn Your Clients Into Fans with David Meerman Scott

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 14 January 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.

Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.

Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • How did he book a gig on Antarctica?
  • Why do Tony Robbins' speakers give away everything during their talks?
  • What is news jacking and why is it so beneficial for speakers?
  • Why he doesn't he read or listen to other content in the marketing niche.
  • What is the first step in how to turn your clients into fans?
  • Are there scientific reasons for hanging around after you give your talk?
  • How can hash tags help you connect with people after a speech?
  • Why does he do yoga before he speaks?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:51.6

Hey, what's up, friends? Graham Baldwin here. Welcome back to the Speaker Lab podcast.

0:54.5

Good to have you here with us today.

1:11.5

We are a couple weeks into the new year. So happy New Year to you. I hope 2020 has started off strong. Now, if you are someone who is serious about finding and booking gigs this year, then you definitely need to check out our latest book, new book, the successful speaker,

1:12.1

Five Steps, Booking Gigs, Getting Paid, and Building Your Platform.

1:15.2

There's a book that I've been working on for the past couple of years, really excited about.

1:18.4

We took everything we know and everything we've learned about the speaking industry,

1:21.7

and we put it into this resource here.

1:23.6

So you definitely need to pick it up.

1:25.5

You can actually pre-order it by going over to the

1:28.6

speakerlab.com slash book. That's what it is. The speakelab.com slash book. The book is going

1:34.9

to be out February the 18th. But if you pre-order it, we actually have several bonuses that you can

1:39.2

pick up, including getting the audiobook for free. So again, stop by the speakelab.com slash book and pick up your copy of the successful speaker. We really do appreciate it.

1:49.7

All right. So today we got a great guest. We have David Mirman Scott. And David has, as a very successful speaker, has been in the business for a long time. We actually talk right out of the gate why he includes his middle name and kind of his

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