How to Turn One Speaking Gig Into Many with Carrie Wilkerson

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 28 February 2017

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Buckle up buttercups! We've got our sassy friend back in the saddle with us today: Ms. Carrie Wilkerson and she is in rare form on episode 122 of the Speaker Lab. If you missed her previous visit to the show you can listen in here.

I wanted Carrie to return to the show because she's proven how to turn one speaking gig into many, and I wanted her to share that with you. Specifically on this show she will explain how she creates and structures valuable long-term offerings for her clients, and how she turns those offerings into a consistent monthly revenue stream.

This is one episode you don't want to miss! Get out your pen and paper and get ready for some actionable insights from the one and only Carrie Wilkerson on episode 122 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What is the "hit and run" approach and why doesn't Carrie like it?
What questions does she ask to create a 100% closing rate?
At what point does she pitch a package deal to clients?
Why serving first is the best approach, and how to do it properly.
What are the magic words to use when offering a long-term arrangement?
How to add value without offering a discount.
What are some of the industries where this works, and where it might not?
What does she do to land more referrals?
And so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:54.3	That's what you got to do is go to the speakakerlab.com slash marketing. That's what you got to do is go to the speakerlab.com slash marketing and we'll see you there. Hey, what is up? My friend, Graham Baldwin here. Welcome back to the speaker lab podcast. I hope you're doing well. I hope your day is going well. Wherever you're at in the world, we appreciate you hanging out with us hanging out with us. Maybe you're driving down the road, maybe you're on a plane, maybe you're cooking dinner, maybe you're on the treadmill going for a run or whatever you're up to. Really do appreciate you being here. Whether you're a brand new speaker, you're just getting started or for you, maybe you've been doing this for a little while and you're trying to figure out how to continue to grow and scale your business. We hope the show will help you and benefit you
1:12.0	in some way. So again, really do appreciate you listen.
1:14.5	Hey, before we get into today's guest, I want to quickly mention to you every single week we do a
1:19.0	free online live training, teaching you all about how to find and book paid speaking engagement.
1:24.6	So we walk through the speaker success roadmap, a five-step process to help you find and book paid speaking engagement. So if you haven't already, we'd love for you to register for that. Come hang out with us sometime. We also spend some time doing live Q&A. So if you have questions that you would like for me to answer that you just feel stuck in your business at any stage of your business, then definitely you'll want to register for this. Again, you can find that over at freespeakerworkshop.com, free speakerworkshop.com and check that out.
1:50.4	All right, so today we're talking with my friend Kerry Wilkerson, and that name may sound familiar
1:54.7	because we actually had Carrie on, actually just a couple of months ago, back in episode 109.
2:00.1	So if you want to check that out, episode 109, we talk with Kerry. Great conversation there. And actually she pitched me on like, hey, here's a topic we should talk about that I've been having a lot of success with. And as soon as we finished the last interview, I was like, that sounds great. We should definitely do that. I think this would be a big win. So in today's conversation, we talk about how she has really built a good system and strategy for taking one speaking engagement and turning it,
2:22.6	A, into multiple speaking engagements or into some type of consulting client. We also talk about
2:28.3	which types of clients and industries this strategy works best for, how to determine pricing
2:32.6	when you're putting together a package that includes multiple offers of multiple speaking engagements or consulting or coaching.
2:38.1	And we talk about how she does that.
2:39.3	We also talk about how to determine the needs of a client so you know exactly what to offer
2:43.0	them.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.