How to Get Repeat Clients and Referrals with John Spence

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 21 February 2017

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you struggle for five years as a speaker if you knew it was going to pay off? Would you be willing to travel 220 days a year if that's what it took to one day share the stage with Simon Sinek and Gary Vaynerchuk? That's exactly what our guest for episode 121 of The Speaker Lab has done and continues to do presently.

John Spence spends anywhere from 170 to 220 days a year giving speeches around the world. He speaks on leadership, high performance teams, culture, strategy, strategic thinking, and business excellence, and has been for 23 years.

His speeches are never canned, each one is unique. That coupled with the tremendous value he brings to every speaking engagement has allowed him to build a business that is based almost entirely on referrals. Today he outlines his strategic approach to generating repeat business and referrals, how he got through the struggle of his first five years and why he enjoys being a road warrior.

On this edition of The Speaker Lab, you'll also hear how he helps charities rather than giving free speeches. Listen in for that and more from the one and only John Spence.

THE FINER DETAILS OF THIS SHOW:

What is the one question he asks all of his clients?
How does he create a unique topic for every speaking engagement?
The three ways he differentiates himself as a speaker.
How much of his business has been word of mouth?
Does he get nervous when he goes on stage?
How long does he talk with each potential client before working with them?
Why he refuses to sell from the stage.
How he got his foot in the door with companies like Mayo Clinic, Merrill Lynch, and Allstate.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.6	Hey, what is up, my friend? Grant Baldwin here. Welcome back to the speaker lab podcast. Hope you
0:52.3	well. Hope life is treating you good. We are into February. We are deep into February, actually, closing in on March now. And I hope your year is going well. If this is your first time here, thanks for joining us. Really appreciate you hanging out with us. This is a podcast where we interview speakers who are professionals, who've been at it for a while, speakers that are getting started and struggling, trying to figure out what to do next. And occasionally I'll do some teaching and training just on a specific subject or topic, or we sometimes will answer a listener Q&A. So ultimately, wherever you're at in your speaking business, we want to help you find in books speaking engagements. We want to help you to deliver better presentations. And ultimately, we want to help you to make an impact, make an income
1:27.5	with your message. That's what we're all about here. And so I really do appreciate you hanging out with us. Hey, we're going to be digging into a great interview today. But before we get there, let me remind you, if you haven't already, we'd love for you to stop by and check out free speakerworkshop.com. Again, that is free speakerworkshop.com. Every single week, we are doing live trainings, teaching you all about how to find and book
1:47.3	paid speaking engagements.
1:49.2	So we walk through actually the speaker success roadmap.
1:51.6	This is a roadmap that we teach within the speaker lab that walks you through specifically
1:55.5	how to, again, find and book speaking engagements, how to build your business and how to grow
2:00.0	even beyond the
2:01.1	stage so we dig into that again over at free speaker workshop.com so absolutely we would love
2:06.9	for you to check that out all right so today we're going to be talking with my buddy john spence
2:12.0	john has been speaking for 23 years now he's been in this for a while this is really a wide
2:16.6	ranging conversation john has again not only spoke for many while. This is really a wide-ranging conversation.
2:18.2	John has, again, not only spoke for many, many years, he's a multiple best-selling author. He's traveled all over the world. So this is, I think you're really going to get a lot out of this. But today we talk about customization of his talks. We talk about why that's made such a big difference in his business. I think he'll be amazed and impressed with how much time he spends working on
	...

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