How To Turn $0 into $40M w/ Mike Viskovich

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 24 September 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Mike shares his incredible journey from running a $2 million business to scaling it to a $40 million enterprise. Alongside Ryan, they delve into the mindset shifts, challenges, and strategies that were pivotal to Mike's growth.

Mike reveals his deep internal changes, the importance of belief, and how pivotal new product innovations and marketing tactics played a role in their breakout success. From leveraging Amazon to navigating thought processes, this conversation is packed with insights for entrepreneurs aiming to scale their businesses.

CHAPTERS
00:00 The Journey Begins: From Humble Beginnings to Big Dreams
00:30 Reflecting on Early Challenges and Growth
01:57 The Mindset Shift: Aiming for Nine Figures
03:13 The Power of Belief and Mindset
07:15 Leveraging Amazon and Exploring New Channels
10:52 Innovative Products and Market Domination
20:42 Personal Growth and Leadership Evolution
27:53 The Power of Belief in Entrepreneurship
29:51 Navigating Roadblocks with Self-Awareness
30:37 Bootstrapping to Success
33:31 Seeking and Evaluating Advice
44:23 The Importance of Simplicity and Focus
49:34 Overcoming Self-Doubt and Limiting Beliefs

If you're interested in working together, you can apply for The One Percent at https://capitalism.com/one

Doing $1M+? Apply for the incubator at https://capitalism.com/inc

Transcript

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0:00.0	Every choice you have made has resulted in this company.
0:07.0	The growth has come from hitting all these roadblocks and finding the self-awareness to get through them.
0:14.0	I just saw my competitors were that big. I knew that our product was the same kind of a product. It was better.
0:20.0	It was a mindset shift to like why not nine figures? They were doing it, so then why couldn't we do it? That's still the whole game of business. It's like, if you don't think it's possible, you just want to do it. Mike, I remember it feels like yesterday, but we were sitting a couple of feet from where I'm sitting right now in this room. And you were running a business that was doing about $2 million a year.
0:41.6	Now you're more than 10x that a few years later.
0:46.7	I'm curious from your perspective, do you remember what was going through your head
0:51.7	and what challenges you were facing when you were at two million
0:55.4	sitting in this room where I am right now? Man, that's a long time ago. It's, uh, honestly, probably
1:01.6	the same similar challenges. It's funny. It's like, I'm always like, how do I grow? How do I grow?
1:08.1	And like, no matter how big you you get i always think i'm trying to
1:12.5	trying to find that kind of next growth lever it's like it's this kind of drug that you never want to
1:16.8	you just can't stop trying to kind of think about but definitely a different business i'm trying to
1:22.4	think think back that long ago um if i if i recall we would have had a far smaller team. It probably would have been like back in
1:31.1	those days it would have been at like two miller would have been like I was probably doing most of
1:35.8	the stuff myself. I might have had I think like dad was helping with some inventory purchases.
1:41.0	I was like cranking on the customer service.
1:45.7	It was a different time.
1:48.1	Honestly, I just, I can't remember.
1:49.0	It's been such a ride.
1:59.6	Mike, I remember being in the room together and you, being at 2 million and you ran the calculation about what some of your biggest competitors were doing.
2:02.7	And I think I remember you discovering that one of your competitors was doing $100 million a year.
2:08.6	And I saw this light bulb come on in your mind.
	...

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