How To Scale Your Business 100x in 3 Years w/ Dr. Benjamin Hardy
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 17 September 2025
⏱️ 80 minutes
🧾️ Download transcript
Summary
What if your goals are too small—and your timelines too long?
In this deep-dive conversation, Dr. Benjamin Hardy (author of "The Science of Scaling" and "10x Is Easier Than 2x") challenges Ryan to rethink what it really means to scale. Together they unpack why the right goal is less about certainty and more about clarity, how collapsing time transforms strategy, and why raising the floor often means cutting what feels “good enough.”
They explore:
- Why a billion-dollar goal can be more useful than a hundred-million-dollar one
- How to filter distractions and find the few “who’s” that change everything
- The psychology behind hidden commitments and unconscious goals
- Lessons from Tom Brady, Elon Musk, and entrepreneurs who actually scale
- Why focus and courage matter more than confidence at the start
Whether you’re building your first business or running a portfolio of brands, this episode will challenge you to strip away distractions, clarify your true north star, and use time as the most powerful tool for scaling.
CHAPTERS
00:00:00 Intro: Goals, human systems, and impossible targets
00:06:30 Pivot and focus: Ben’s move to books, audio, and strategic psychology
00:13:00 Learning styles and focus: high/low rep learning and raising the floor
00:19:30 Collapse time: What changing deadlines reveals (100M by 2030 → 2027)
00:26:00 Team design and acquisitions: who to hire, what to cut, and thresholds
00:32:30 Pathways thinking: finding the high-leverage who vs doing more work
00:39:00 Power law in practice: distribution, capability, and leverage examples
00:45:30 Breakout case study: Alicia Alt’s rapid scaling through partnership
00:52:00 Margin and leverage: collaborators who bring the path and distribution
00:58:30 Sports and focus: Tom Brady vs others as a model for singular goals
01:05:00 Company goals and accountability: choosing a north star and raising standards
01:11:30 Hidden commitments: immunity to change and psychological blind spots
01:18:00 Close: belief, courage, and practical next steps
Transcript
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| 0:00.0 | People who are very talented, even very talented entrepreneurs, |
| 0:04.0 | they could be getting 100x, the results they are. |
| 0:07.0 | The belief that you can or can't isn't necessary in the beginning. |
| 0:11.0 | A business is a human system. Every human system is driven by a goal. |
| 0:14.0 | The clear and better you get at the goal, the better you can systemize and scale. |
| 0:18.0 | As you start using that goal more and more more as the tool for orienting your life, |
| 0:21.6 | for orienting your direction, for letting things go, you can start to reach a place of massive conviction. |
| 0:26.6 | The human systems get what you tell them to give you. Right? Like we all have systems. We all |
| 0:32.6 | build out teams and processes, this, that, that, that, that, that. And they're just doing what we tell them to do. The book, Science of Scaling, Grow Your Business Bigger and Faster Than You Think Possible. Step 1, set an impossible goal. It's very difficult to shoot for a goal that's that big, because that goal will force you to grapple with hidden commitments or just lesser goals. I actually think that it's very powerful to set of goal that forces you to look at all your goals |
| 0:56.0 | and say, why do I have these goals really? |
| 0:58.9 | It's simply about is this... |
| 1:01.0 | Yeah, that, yeah, you just mind-worn me a little bit. |
| 1:08.2 | Ben Hardy, I have a bone to pick with you. |
| 1:10.6 | I read your book and then I couldn't sleep. |
| 1:13.6 | So this is one of those books that I found very convicting, which is ironic because I first |
| 1:19.6 | discovered your work when I read Willpower Doesn't Work, which is the only book that I've |
| 1:24.6 | ever gifted to a therapist who then he kept in his office. So I find your |
| 1:29.0 | work very convicting. And what I want to do with you today is I want to be the case study. |
| 1:37.7 | Like I want to actually put some of my thinking of what I've been wrestling with after reading |
| 1:42.7 | the science of scaling. |
| 1:44.8 | You down? |
| 1:45.8 | Yeah, this is fun. |
... |
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