4.8 • 793 Ratings
🗓️ 21 October 2025
⏱️ 81 minutes
🧾️ Download transcript
In this insightful episode, Carl Allen shares his expertise in business acquisitions, emphasizing the importance of targeting a core customer and the value of equity in motivating teams. He discusses his journey from Wall Street to private equity and highlights examples like Amazon's roll-up strategy. Carl provides a detailed explanation of building shareholder value, executing buyouts, and understanding buyer psychology. He also shares practical tips for entrepreneurs looking to scale through acquisitions and reflects on his personal experiences in the e-commerce space. Tune in for an in-depth discussion on leveraging strategic acquisitions to build a successful business empire.
CHAPTER
00:00 Starting with a Core Customer
00:28 Equity and Employee Motivation
01:05 Private Equity and Business Acquisitions
02:12 The Power of Roll-Ups
03:22 Amazon's Acquisition Strategy
05:22 Building Shareholder Value
09:06 Medical Transportation Roll-Up
10:36 E-Commerce Roll-Up Strategy
15:21 The Importance of Superpowers in Business
21:45 The Role of Psychology in M&A
36:07 The Secret to Successful Business Acquisitions
40:53 The Role of Visionaries in Business
43:26 Raising Capital for Deals
43:46 Structuring and Financing Deals
48:07 Key Questions for Equity Investors
57:39 Lessons from Wall Street to Main Street
01:00:13 The Importance of Safe Hands in Business Acquisitions
01:05:07 E-commerce and Market Trends
01:12:14 Personal Advice and Career Direction
01:19:58 Conclusion and Final Thoughts
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| 0:00.0 | I tell all of my e-commerce clients that if you're starting a business without a core customer in mind, you're dead. |
| 0:11.0 | People don't want to buy products. They want to buy what the products can do for them. |
| 0:17.0 | Everything that I've deployed into Main Street business acquisitions and owning those businesses is what I saw happen on Wall Street and seeing how the billion-dollar companies would do their business. |
| 0:28.6 | When I'm bringing people in to run my businesses for me, I'm giving them equity. |
| 0:33.6 | That psychologically shifts their mindset. |
| 0:35.6 | They will just run harder. They'll break through the walls harder for you. They will just run harder. |
| 0:38.8 | They'll break through the walls harder for you. |
| 0:41.0 | They'll just care a lot more. |
| 0:42.6 | They'll start later. |
| 0:43.7 | They'll stay behind. |
| 0:45.2 | That's the secret. |
| 0:47.8 | Carl, I want you to know that at any given time, |
| 0:50.6 | I have maybe one, maybe two people in my head that I'm like, this is my most |
| 0:55.9 | mysterious friend. Yeah. This is my most interesting person in my network. And you are that person |
| 1:00.9 | to me right now. Yeah. So the first thing I want to ask is, how do you make your money? |
| 1:05.4 | How do I make my money buying businesses? Private equity. People think I make my money as a coach, but I don't. |
| 1:13.5 | My coaching business, whilst it's wildly profitable, is what generates a lot of my deal flow. |
| 1:19.6 | And also a lot of my investors that come into my fund. |
| 1:22.7 | So I'm a private equity investor. |
| 1:24.4 | So what I do is I do roll-ups. |
| 1:26.2 | So I buy several businesses typically |
| 1:30.2 | one to three million dollars a year in profit so I never start businesses I only ever buy |
... |
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