It's so important because as you start trying to figure out your metrics of your business,

conversion rates and how many people you need in the door, that's what gives you the predictability

to grow.

So if you know for every X number of leads, you get Y sales, then you know from a marketing

perspective that you need to turn those levers up. And if you're

trying to hire another salesperson or another technician, how much work you need to support that

salary and all the costs that go along with that. So yeah, I mean, you've got to have the tracking in

place. And most people are still tracking leads on sticky notes or random pieces of paper or maybe Excel.

And having the technology in place, the costs have come down so much.

You know, even the one-man band can have a CRM and can use technology to track.

And then from a service standpoint, yeah, I mean, I'm sure you're seeing kind of the front end of the latest trends in terms of dispatching and all that kind of stuff.

When you're one person, that's not as critical.

But as you move forward, it gets more and more important.

And those things can have huge cost implications just from travel time.

Welcome to the home service expert where each week Tommy chats

with world class entrepreneurs and experts in various fields like marketing, sales, hiring, and

leadership to find out what's really behind their success in business. Now, your host, the Home Service

Millionaire, Tommy Mello.

Welcome back to the Home Service Expert. My name is Tommy Mello, and today we have a guest

visiting us from Colorado Springs, Colorado. He's an expert in Home Builder Marketing,

marketing strategy, digital marketing, inbound marketing, SEO, and lead generation.

He's the president of Builder funnel from 2018 to now, inbound marketing director from 2010 to present, TMR inbound marketing

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