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Welcome to the Tom Ferry Show.

Hey everybody, it's Tom Ferry.

Welcome to episode six of the Tom Ferry Show.

Thank you so much for watching again this week.

I got a lot of feedback from last week's show

where we talked about the number of different ways

you could cast a larger net, engage and interact in more relevant ways with the people inside

your database.

Now remember, the point of that was very simple.

I want you to cast a large enough net, connect with as many people as you can,

so you're getting the percentage of business that's going to occur from your database,

whether it's a direct transaction, seven to 10 percent, based upon the numbers,

or the referrals that you desire.

So the key is that you've got to be in action.

Quietly, I received some emails, some text messages from really good people in the business that said,

Tom, I know I'm supposed to do it. I know I'm supposed to cast a larger net. I know I'm supposed to take more action, but I just have days and sometimes weeks and sometimes months where I just don't feel inspired to do it and it really got me thinking about what I wanted to share on this show and the question is how much does your psychology impact ouch your

income so think about it like this your psychology is what you think about it's

what you say to yourself it's the way you move about, it's what you say to yourself, it's the way you move your body, it's what you put your focus on.

That's what represents your psychology.

And what we know is that your psychology massively impacts your income, your ability to be in action, talk to the number of people

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