How to Systematically Build Personal Brand Authority
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 15 February 2019
⏱️ 32 minutes
🧾️ Download transcript
Summary
Do you know my real name, not Dan Lok, but my actual name? Probably not. Just like most people don’t know the real names of Gene Simmons, Marilyn Monroe, or Jackie Chan.
For example, many, many years ago, when I first got into copywriting, I called myself the Wiz Kid of Copywriting. And the name I was using was Daniel Lok. How many of you know my Chinese name? My Chinese name, don’t laugh, is Ji Fung Lok. Lok is just my last name, my family name, so my full name is Ji Fung Lok. Why don’t I use that name in my personal brand?
Because no one will remember it. And nobody can pronounce it.
You’ve probably had this experience where you meet someone and you can’t pronounce his name, so you just say, “Nice meeting you.” Or you can’t remember the last name and because you met two Toms that day, you can’t remember which Tom was which. Your name is actually part of your personal brand, so if your name is difficult to pronounce, change your name.
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Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He's helped millions of people to move past the mental barriers that were holding them |
| 0:24.2 | back from stepping into their power to become a better version of themselves and live a kick-ass |
| 0:31.2 | life. |
| 0:32.5 | I know this firsthand as I'm Jenny, Dan's wife. |
| 0:43.6 | And here's your host, Dan Locke. How do you stand out from your competitors? Today on the show, Dan explains how to position yourself to stand out, and he shares |
| 0:50.3 | what his real name is, and when you should consider not using your real name for your |
| 0:54.8 | personal brand. Here's your host, Dan Locke. If you want a whole new way to increase your value to |
| 1:02.6 | the world while earning a lot more money in life, go to www.unlocketbook.com and that is www.un-un-L-O-K-I-T-B-O-O-K.com, Unlock-It-B-O-O-K-com and get a copy of my new book. |
| 1:20.6 | Within Unlocket, you'll discover a set of unique strategies to building personal wealth in ways you have never imagined. |
| 1:28.3 | Again, go to www. Unlockitbook.com. |
| 1:33.3 | For proven systems, cutting edge tools, |
| 1:35.3 | and world-class education, |
| 1:37.3 | or just some cool swags, |
| 1:39.3 | visit DanLockshop.com. |
| 1:42.3 | If you like the DanLock Show, you'll love the Danlock Shop. |
| 1:46.4 | Again, go to Danlockshop.com now. |
| 1:51.8 | Okay, let's talk about million dollar branding strategies. |
| 1:54.5 | There are three I wanna share with you. |
| 1:56.6 | Million dollar personal branding strategies, number one. |
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