One of the most difficult challenges in supply chain is when people get too comfortable, especially with their existing supplier.

That can lead to major disruptions when and if there's a problem. They've got all their eggs in one basket.

So regardless of tariffs or otherwise, you should always be shopping.

You should always be looking for some kind of backup plans, plan A, B, C, B, C, B ABCD, or your supply chain.

And that could be less costly suppliers who are very excited to take on your business.

The global supply chain is in chaos.

Costs are rising, delays are unpredictable, and new tariffs could change everything.

But here's the real problem.

Most sellers aren't adapting fast enough. Today, we're diving into how near-shoring, artificial intelligence, and smart sourcing can protect your business and keep your profits growing.

All right, for the past two decades, our guest has served as president and CEO of the Atlas Network,

where he specializes in comprehensive end-to-end supply chain services.

He's the author of Supply Chain Ups and Downs and the founder of the Supply and and demand show on YouTube. He holds certifications

in artificial intelligence and business strategy from MIT, and he's dedicated to continuous learning

in business and culture. Our guest will get to him shortly is Karim Kafuri, and we'll get to

him in just a second.

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Karim. Hey there, Norm, how are you? I am doing great. How are you?

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