You're Scaling Your Amazon Ads Wrong - Here's How to Fix It

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 31 March 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strategies that are working now. She also explains why most sellers are mismanaging ad spend, how to evaluate performance across massive catalogs, and why the key to growth isn't more money—it’s smarter strategy. Whether you’re a beginner or running a complex multi-SKU operation, this episode is your crash course in Amazon advertising that actually works. Want to know the EXACT ACoS to hit your profit goal? - https://junglr.com/growthbalanceequation/ 🔥 Join the Lunch with Norm Newsletter https://LWN.news ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ ______________________________________ Timestamps 00:00 Intro 02:34 Welcome Elizabeth 06:23 Scaling Strategies 10:31 Optimizing Ad Spend 17:04 Advice for New Amazon Sellers 19:58 Low Bid Strategies 21:33 Leveraging Auto Campaigns 23:28 Advertising Insights and Coaching 30:21 Optimizing PPC 34:18 Effective Bid and Keyword Management 36:32 Final Thoughts

Transcript

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0:00.0	Amazon is continuously releasing more ad placements. Like there's a couple search pages now.
0:05.8	It's like there is literally not a single first row organic spot anymore. Like it's all ads.
0:12.3	Amazon ads are getting more expensive. They're more competitive and they're harder to scale.
0:17.5	Most sellers are burning through their cash without even realizing how much they're
0:21.9	spending. But the real problem isn't your budget. It's your ad strategy and knowing when and
0:27.3	where to spend your money. Today, we're breaking down the ad strategies that actually work,
0:32.5	the biggest mistake sellers make, and how to scale profitably.
0:40.3	Entrepreneur, Entrepreneur. stakeholders make and how to scale profitably. Our guest founded Juggler to help sellers achieve eight-figure revenue goals and beyond.
0:48.3	With her experience as a former Amazon seller and a talent for simplifying complexity, Elizabeth has developed a top-down
0:57.1	approach that jumpstart seller's success. Her clear, simplified process enables businesses to scale
1:03.7	efficiently. She raised six children, six, wow, ages six to 14 with husband uh and her husband has made with her husband
1:14.8	Elizabeth is an expert at scaling with simplicity or she's honored to share her insider knowledge
1:22.3	with the amazon seller community and i'm talking about elizabeth. So we'll get to Elizabeth in a second,
1:29.5	but now let's have a word from our sponsor and we'll get right back to the podcast.
1:34.1	Tired of negative reviews dragging down your star rating in sales. Tracefuse has your back.
1:40.9	Tracefews specializes in removing non-compliant Amazon reviews the right way. I'm talking 100%
1:48.1	compliant with Amazon Terms of Service. And with over 11,000 reviews removed for 400 plus brands,
1:56.4	they know what it takes to protect your reputation and boost conversions.
2:02.2	And here's the best part.
2:03.8	You only pay for performance.
2:06.5	That means you only pay for reviews they successfully remove.
2:10.9	No contracts, no monthly fees, just results.
	...

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