How to Launch A Successful Book Funnel in 2021 #1757

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 June 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1757, we show you how you can launch a profitable book funnel if you choose not to go the conventional publishing route. Eric recently launched his book, Leveling Up, using a book funnel and it has been very successful so far. We share some of the essential strategies that make a book funnel work as well as easy ways to get one together if resources and skills are scarce! Tune in today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Launch A Successful Book Funnel in 2021. [00:28] Why Eric chose a book funnel rather than going a conventional publishing route. [01:09] Metrics for the success of Eric’s book funnel. [02:05] How a book funnel ends up being profitable using upsells and back-end offers. [03:38] Recommendations for how to build a book funnel as a newbie. [05:23] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Click Funnels Chandler Bolt Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:49.6	So today we are going to talk about how to launch a successful book funnel.
0:55.8	So first, go ahead, Neil.
0:57.6	If you haven't seen Eric release a book called leveling up, you should go check it out.
1:01.7	If you haven't bought it yet, it's a great book.
1:04.4	And when Eric released a book, he decided to do something that was really interesting.
1:08.7	He's like, Hey, I don't want to go with the publisher.
1:10.7	I want more control over my book, the marketing channels that I can use to promote the book.
1:14.3	And I don't want someone telling me how to sell a book because most people sell them through
1:18.0	Barnes and Noble or Amazon and Eric's like, I want to end up leveraging a book funnel,
1:22.8	which many of you seen from people like Frank Kern and Russell Brunson.
	...

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