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Marketing School - Digital Marketing and Online Marketing Tips

How to Structure Your SEO Team | Ep. #954

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 12 March 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Structure Your SEO Team [00:45] Neil does a region-based search for team members. [01:05] He likes to look internationally for people to write content for their native country. [01:45] Eric once worked for an SEO strategist. [02:05] On this team, there was a lead, a strategist, and a tactician. [02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company. [02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building. [03:25] It’s very important to hire someone for content repurposing. [04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel. [05:15] Heavy content is important when you’re starting out. [05:41] That’s it for today! [05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to structure your SEO team.

1:00.0

So previously, two episodes ago,

1:02.0

we talked about how to structure your content team.

1:04.0

So now we're going to talk about SEO team. So you're going first.

1:08.0

No, no, no, how about you break down?

1:09.0

I went first last time.

1:10.0

All right, you always go first. I like it that way. So the way we start from my SEO team is region-based. So I create content in the U.S. I do my own SEO for my own site still. I don't have anyone who really helps me.

1:25.0

Yeah, I'm actually a solo person when it comes to SEO for United States for myself.

1:29.0

And then internationally we have people who duplicate what I'm doing.

...

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