How to Hire a VP of Growth | Ep. #953

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 March 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Hire a VP of Growth [00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers. [01:15] Ask for referrals. [01:30] Neil recommends researching your competitors and who their growth people are. [01:55] Shoot the growth people messages and introduce yourself. [02:10] Then ask these people for referrals (this may even include them). [03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities. [04:40] Eric’s friend hired two growth people based on Eric’s recommendation. [05:50] That’s it for today! [05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel,
0:57.0	and today we are going to talk about how to hire a VP of growth.
1:00.0	But what is a VP of growth, Neil?
1:02.0	A VP of growth is someone who just
1:06.0	tries to make all your numbers go up into the right in essence and it's not
1:09.9	necessarily through paid ads or SEO. It could be
1:12.8	anything. It could be optimizing your sales process,
1:15.3	optimizing your product, referral programs,
1:17.5	SEO, pay-or-click, content marketing. They're using whatever
1:20.3	they can to figure out how to grow faster.
	...

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