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Marketing School - Digital Marketing and Online Marketing Tips

7 Hacks to Boost Your Conversion Rate | Ep. #955

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 13 March 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate [00:40] 1: Personalization. [00:50] Try using Clearbit to help you personalize your pitch. [01:11] 2: Adding location to your copy. [01:52] 3: Don’t sleep on site speed. [02:10] 4: Remarketing videos. [02:34] Make sure you’re using the opposite pitch. [03:05] 5: Dynamic retargeting. [03:20] This is a more personal approach. [03:45] 6: Talk to your audience. [03:56] Whether on the phone or through a survey, you will see more conversions. [04:25] 7: Planning poker. [04:35] This is a way for the team to debate the finer points of certain A/B tests. [05:30] That’s all for today! [05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about seven hacks to boost your conversion rate.

1:00.0

So let's get started.

1:02.0

Number one, Eric's like looking at me and I'm like because normally Eric goes first today I'm guessing I have to go first. I can go first here. I'll go first. So number one to boost your conversion rate. We talked about

1:14.0

personalization. So personalization, if you can somehow find a way to enrich you

1:18.6

using a Clearbit API to enrich the traffic that's coming to your website,

1:21.6

you can actually personalize saying,

1:23.2

hey, we like helping companies like Delta Airlines or we like helping companies like Coca-Cola,

1:28.2

for example. And if you're able to personalize, well guess what? G from from drift he's known as the mad scientist

1:34.8

really good marketer he did a personalization thing and the conversion rates

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