How to Structure Your Content Marketing Team | Ep. #952

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 March 2019

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Structure Your Content Marketing Team [00:52] Eric’s team manages a dozen or so types of content. [01:50] Neil’s team manages about the same amount of content. [03:25] Each person on Eric’s team has a specific role. [04:05] They are a mix of full-time and contract workers. [05:45] Eric’s content is up significantly. [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation. [07:30] That’s it for today! [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to structure your content marketing team.
1:01.0	How do you structure your content marketing team? So for us, in terms of weekly volume we have this
1:05.8	podcast which is seven days a week then we have the growth ever
1:08.8	podcast which is one new episode on Mondays that's an interview so that's
1:12.4	eight and then you include my live videos which are now part of the podcast which is actually increased downloads which you can see so then that's four more pieces of content so now we're at 12 right 12 piece of content and then our blog you add our
1:24.0	blog because it's we'll I only go live Tuesdays through Fridays oh so you go live
1:28.3	four days a week yeah I just talk whatever, but it goes to the growth
1:33.4	of the growth of our podcast now and it's improved to download.
1:35.8	We should make that an episode. But and then you say that's 12 pieces now and then you add
	...

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